sbe Launches First New York City Hotel - The Redbury New York

Following successful openings in Hollywood, CA and South Beach, FL, the Manhattan debut marks the third and latest property from The Redbury brand, in collaboration with flagship Creative Director and world-renowned photographer and director Matthew Rolston. Since its phase one transformation in April 2016 to The Rebury New York, the hotel has undergone extensive design renovations for an immersive boutique hotel experience.

Located on 29 East 29^th Street in the heart of Manhattan's burgeoning NoMad district, The Redbury New York is just a short jaunt from the city's best shopping, restaurants, nightclubs and attractions, including the Empire State Building, Madison Square Park, the Theatre District, and more. Setting a new benchmark for hospitality in New York City, The Redbury New York introduces an evolution of the lifestyle hotel experience with the debut of the largest Redbury property to date, featuring 265 guest rooms, 7,000 square feet of indoor and outdoor meeting and event space, Ciel Spa bath amenities, Wi-Fi, and in-room dining from buzzy on-site restaurant Marta, from Danny Meyer's Union Square Hospitality Group.

The Redbury brand launched in 2010 with its first location in Los Angeles, as a new hospitality category for sbe, led by visionary Founder and CEO Sam Nazarian. Developed by its Creative Director Matthew Rolston, its inspired design, with influences from the 1960's era of pop music and bohemian counter-culture, includes handpicked hospitality amenities and a soulful, engaging environment that is sophisticated, yet comfortable and inviting.

Historical Significance
The hotel originally opened in 1903 as Martha Washington Hotel and was the first hotel in New York to provide housing for professional women. Although increasing numbers of women were joining the work force, residential options for single, working women at that time were extremely limited. The hotel continued to cater exclusively to women up until 1998. In 2012, the building was officially marked as a landmark site for its architectural and historical significance and is recognized today by Historic Hotels of America.

The hotel, located on 29^th Street between Madison Avenue and Park Avenue South, is close to New York's legendary center of music recording and publishing, known as 'Tin Pan Alley,' where the American music industry flourished during the late 19^th century and early 20^th century.

Rocking Influence and Design
Creative Director Matthew Rolston was the first to recognize the property's location adjacent to New York's historic Tin Pan Alley and dove deep into the city's illustrious history as one of the birthplaces of American pop music and rock 'n roll, incorporating elements of this narrative into the property's 265 newly-renovated guest rooms and interiors. Rolston worked closely with Dakota Development and Avenue Interiors to incorporate funky patterns, motifs and visual accents throughout the property. Guests are effortlessly transported to another era as they pass through The Redbury New York's iconic red velvet opera curtain, black and white checkered flooring, and an enlarged original photograph of buildings at the heart of Tin Pan Alley, set behind the Host desk. Hues of red and green are woven throughout the property with whimsical paisley prints, oriental rugs, balanced with the charm of antique light fixtures and reclaimed furnishings. Curated vintage art selections by Rolston that reflect the iconic rock 'n roll age of New York City are displayed throughout the public spaces and guest rooms.

The original building was designed by Robert W. Gibson in renaissance revival style with classically-inspired brick and limestone, Palladian windows, splayed lintels with keystones and balconettes with iron railings. The building's iconic façade and designated historic landmark status reinforce The Redbury New York's timeless design.

Unprecedented Hospitality
The Redbury New York hosts pride themselves on exemplary hospitality, ensuring that each guest's stay is memorable. Rather than the standard front desk and concierge service, guests of The Redbury New York are hosted for a more personalized experience, including touches such as handwritten notes, bespoke amenities or the simple remembrance of a favorite room. Complimentary coffee service and digital access to The New York Times and The Financial Times are available daily.

In addition, guests of The Redbury New York will have the unique ability to experience amenities in partnership with sbe's SLS Park Avenue, set to debut in 2016. The close proximity allows for an elevated hospitality experience for guests, as well as dynamic venue options for special events and meetings.

Food & Beverage
Opened by Chef/Partner Nick Anderer and helmed by Executive Chef Joe Tarasco, Marta is a Roman-inspired pizzeria from Danny Meyer's Union Square Hospitality Group, located on the hotel's ground floor. The Italian restaurant draws inspiration from the tradition of rustic Roman pizzerie—local haunts that churn out thin, crackly-crusted pizzas—and features a lively open kitchen with two wood-burning ovens and an open-fire grill. Marta's menu offers fresh, innovative takes on classic Roman pizzas as well as original dishes that celebrate seasonal ingredients from local farms and purveyors. Marta is open throughout the week, serving breakfast, lunch, brunch, and dinner. A selection of pizzas and other dishes are also available through in-room dining service during regular restaurant hours. Marta is a non-tipping restaurant. Hospitality included.

Marta works alongside the hotel to deliver unprecedented in-room dining options, event catering, craft beverages and more.

Bar & Lounge
Bar Marta, the hotel bar and lounge, is located within the comfort of The Redbury's cozy lobby. Bar Marta serves a range of sophisticated cocktails, craft beers, fine wines and an extensive champagne list, as well as the full Marta menu. Open Sunday through Thursday, 4:00PM to 12:00AM and Friday through Saturday 4:00PM to 1:00AM.

Brand Loyalty
sbe Hotel Group has brought The Redbury New York into membership with Preferred Hotels & Resorts, as the newest experience within the brand's Lifestyle collection. As a member of the Preferred Hotels & Resorts Lifestyle collection, The Redbury New York will receive a combination of strategic sales, marketing, distribution, and technologies solutions. Travelers who visit the property will be eligible to enroll in the iPrefer guest loyalty program, which extends points redeemable for free nights and other expenditures, elite status, and special benefits such as complimentary Internet upon every eligible stay at more than 550 participating properties worldwide.

Further elevating guests' stay at The Redbury New York will be unique 'VIP access' to venues throughout the sbe Collection - providing exclusive entry into sbe's celebrated hotel, dining and nightlife destinations in New York City, Los Angeles, Miami, and Las Vegas, as well as access to sbe's highly energetic and exciting lifestyle loyalty program, THE CODE.

Exclusive Opening Offer & Rates
Rates start at $239 per night. For more information on The Redbury New York, please visit www.theredbury.com/newyork.

To commemorate The Redbury New York's debut, guests who book a room for stays now through March 31, 2017 using promo code PAINTNYCRED will receive the exclusive Paint NYC Red package, starting from $304 per night:

• $100 food & beverage credit at Marta
• A choice of an early check-in or late check-out
• Complimentary upgrade to the next room category (subject to availability)

Offer only valid for booking through November 24, 2016. To book your stay, click here.

ABOUT sbe:
sbe is a leading lifestyle hospitality company that develops, manages and operates award-winning hotels, restaurants and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is dedicated to delivering the best in service, design, culinary programming, and entertainment. Already a proven leader in the hospitality and real estate industries, sbe has more than 100 properties currently operating or in development, and is expanding several of its flagship brands including SLS, Hyde and The Redbury, both nationally and internationally. The company will debut a new slate of hotel and residence properties in 2016, including the recently announced Hyde Hotel & Residences and SLS LUX Hotel & Residences. SLS Hotel & Residences will represent over 3,900 hotel rooms and 1,600 residences worldwide by 2019. In addition to its distinctive hotels, sbe's world-renowned restaurants and lounges include Katsuya, The Bazaar by José Andrés and Hyde Lounge. Founded in 2002 by Executive Chairman and CEO Sam Nazarian, sbe is a privately held company. More information about sbe can be obtained at sbe.com or by downloading the sbe App.

ABOUT MATTHEW ROLSTON
Renowned for his influential lighting techniques and unique approach to art direction and design, photographer and director Matthew Rolston has been strongly identified throughout his career with the revival and modern expression of Hollywood glamour. Rolston was "discovered" by Andy Warhol for Warhol's groundbreaking Interview magazine, where he began a successful career in photography. Soon after, he began shooting covers and unique editorial assignments for influential magazines such as Rolling Stone, Harper's Bazaar, Vogue, Vanity Fair, W, GQ, Esquire, O, the Oprah Magazine, and The New York Times Magazine. Extending his vision into the moving image, Rolston then began conceiving, writing and directing music videos and television commercials for such diverse clients as Madonna, Janet Jackson, Christina Aguilera, Beyoncé Knowles, L'Oreal, Revlon, Esteé Lauder, Clairol, Pantene, Gap, and Polo Ralph Lauren, among many others. Rolston now works in other areas including fine arts, experiential design (including hospitality), product design and new media ventures. More information about Matthew Rolston can be obtained at matthewrolston.com

ABOUT PREFERRED HOTELS & RESORTS
Preferred Hotels & Resorts℠ is the world's largest independent hotel brand, representing more than 650 distinctive hotels, resorts, residences, and unique hotel groups across 85 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The iPrefer℠ guest loyalty program, Preferred Residences℠, Preferred Family℠, Preferred Pride℠, and Preferred Golf™ offer valuable benefits for travelers seeking a unique experience. For more information, visit PreferredHotels.com.

ABOUT EVIAN®, GRAND OPENING PARTY SPONSOR
Evian®, a partnered sponsor of sbe since 2008, is proud to reveal the new design of the 10th anniversary of the Evian® Limited Edition bottle at The Redbury New York Grand Opening. This year, the House of Christian Lacroix reinvents the Paseo pattern and reveals the pure expression of today's Christian Lacroix creative universe. For more information, please visit Evian.com.

CONTACT: Rachel Harrison, 646-262-8506, [email protected]

Photo - http://photos.prnewswire.com/prnh/20161026/432807
Logo - http://photos.prnewswire.com/prnh/20161026/432821LOGO

SOURCE sbe

Related Links

http://www.sbe.com