SAVO and DSG to Host Joint Webcast on How to Drive Consistent, Scalable and Effective Sales Execution

CHICAGO, Feb. 17, 2015 /PRNewswire/ -- SAVO Group, the market leader in sales productivity solutions, has announced a strategic alliance with sales transformation, messaging and playbooks pioneer DSG that will bring the concept of smarter selling to even more business-to-business (B2B) organizations across the country. The two companies will kick off their formal partnership with an inaugural webcast on March 3, 2015, that will focus on teaching organizations how to turn their sales strategy into revenue results.

"Since we first opened our doors more than 20 years ago, DSG has helped hundreds of leading B2B companies bridge the divide between business strategy and customer engagement, between marketing strategy and sales execution, and between branding and customer conversations," said Tanner Mezel, principal and vice president of sales and marketing, DSG. "Partnering with SAVO allows us to deliver our leadership advisory and content creation services alongside a robust technology platform that reinforces the work we do and delivers our content within the right context. The synergy between our companies is undeniable, and we're confident that our combined capabilities will help our mutual customers close even more deals in the years ahead."

This partnership with DSG comes on the heels of several other major additions to SAVO's rapidly-growing alliance network, including recent expansions with Intelliverse, KnowledgeVision, Microsoft, Richardson, Salesforce and Second City Works. By working together, these organizations are able to offer best-in-breed processes, messaging and coaching to their customers – all delivered and reinforced using SAVO's robust, scalable and award-winning technology platform.

"Despite rapid investment in demand gen, training and tools, B2B sales remains a complex and challenging endeavor – so much so that the average tenure of a sales rep is less than two years, fewer than half of forecasted deals will close, and the top 20 percent of performers will carry 60 percent of the load," said Joellen Sorenson, director of product marketing, SAVO. "In order for B2B organizations to succeed, they must learn how to effectively communicate, train, reinforce and equip their reps to combat these symptoms and ensure consistent sales execution across their teams."

In an effort to help organizations beat these odds and achieve their revenue growth goals, SAVO and DSG will be offering their first complimentary webcast, which will be held on Tuesday, March 3, 2015, at 1 p.m. ET. Attendees will learn how to drive high-impact, consistent and scalable sales execution within their organizations, while also:

• Ensuring sustainable growth through consistent selling motions, roles and metrics
• Building playbooks that define steps, best practices, tools and methodology
• Reinforcing new behaviors, sustaining momentum and driving continued improvement

To register for this free webcast, please visit http://bit.ly/1CjusHL.

About SAVO
Founded in 1999, SAVO enables its clients to drive sales productivity improvements through its on-demand sales enablement platform, which maximizes the sales team's ability to communicate value and differentiation in clear, consistent and compelling ways. Combining proven sales and marketing best practices with award-winning technology, SAVO addresses all aspects of the sales enablement challenge — spanning people, process, insight and technology. For more information, visit www.savogroup.com or follow us on Facebook, LinkedIn or Twitter.

About DSG
DSG has helped over 250 B2B companies implement their "BIG IDEAS" for driving growth through Playbooks, training, and reinforcement.  Sales and marketing executives retain DSG to create practical, sales-friendly Playbooks in 4 areas: strategy, messaging, process, and coaching.  These client-specific Playbooks are the foundation for experiential training programs that build momentum and lead to mastery of the content, tools, and practices in each Playbook.  As leaders look to on board new reps faster, launch new products, or change the selling strategy, DSG's playbook approach can be an accelerator for both aligning and enabling the sales channels. For more information, visit http://www.dsgconsulting.com.

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SOURCE SAVO Group

Related Links

http://www.savogroup.com

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