Sauza® Tequila Hits the Road With Cross-Country Regional Rescue Tour

DEERFIELD, Ill., June 18, 2012 /PRNewswire/ -- Sauza® Tequila, a member of the Beam family, (NYSE: BEAM) will bring its "Make It With A Fireman" campaign to life this summer by embarking on a cross country tour with a coterie of strapping firemen, kicking-off in New York City on June 18.

(Photo: http://photos.prnewswire.com/prnh/20120618/NY25715)

Throughout the month of June, Sauza® Tequila will travel to New York City, Phoenix, Las Vegas, and Chicago, with a squad of sizzling hot firemen—replete with a shiny blue fire truck in honor of its Sauza® Blue Tequila— evoking the spirit of the brand's 2012 "Make It With a Fireman" campaign. The firemen will be ready to rescue passers-by with random acts of kindness and provide tips on how to make the most refreshing margarita. Television star Ali Fedotowsky will send the Sauza® Tequila fire truck off in style in New York City on June 18, its first stop on the mobile tour.

"Given the success of 'Make It With A Fireman,' we thought hitting the road and bringing these sexy firefighters to Sauza fans would be the perfect way to bring the campaign to life," says Vanessa Jenkins, Senior Director of Tequilas at Beam Inc. "Sauza Tequila is all about creating fun, memorable experiences, and what better way to put a little excitement into the summer season than by spending the day with a few smoking-hot men in uniform?"

The Sauza® Tequila Regional Rescue Tour rolls out on the h eels of Sauza's wildly popular "Make It With A Fireman" campaign, in which a handsome fireman comes to the rescue—with an adorable beret-wearing kitten in tow—demonstrating how to make the perfect margarita. Since the campaign's online debut in April, it has received more than three million views and has generated an impressive buzz and fan base within the blogosphere.

Following New York, the Sauza® Tequila Regional Rescue Tour will make stops in multiple cities across the United States. All stops will be open to the public, including:

About Beam Inc.

As one of the world's leading premium spirits companies, Beam is Crafting the Spirits that Stir the World.  Consumers from all corners of the globe call for the company's brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, EFFEN Vodka, Pucker Flavored Vodka, Larios Gin, Whisky DYC, DeKuyper Cordials, and Skinnygirl Cocktails.  Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2011 sales of $2.8 billion, volume of 34 million 9-liter cases and some of the industry's fastest growing innovations. 

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index.  For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

Always Entertain Responsibly

Sauza ® Tequila, 40% alc./vol. ©2012

Sauza® Tequila Import Company, Deerfield, IL

SOURCE Sauza Tequila

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