Sara Lee Corporation Debuts 'More Choices. Healthier Lives.' Hispanic Mobile Site Featuring Tips and Recipes for Feeding a Healthier Lifestyle

USA - English

• Latin America - español

DOWNERS GROVE, Ill., Oct. 13 /PRNewswire/ -- Sara Lee Corporation (NYSE: SLE) today debuted "More Choices. Healthier Lives." a dual-language mobile site (mas.saralee.com or more.saralee.com) designed for Hispanic moms who are looking to discover more choices for their family meal times. "More Choices. Healthier Lives." encourages Hispanics to make a pledge to take a balanced approach to healthier eating and lifestyles and provides consumers the tools and resources needed to uphold the pledge. The site features better-for-you Latin-inspired recipes and tips for Hispanic moms and their families to make mealtime even more nutritious.

"'Familia' is the single most important element of the Hispanic culture and food is a big part of family. Many moms ask me how they can whip up a better-for-you dish that preserves their traditional cuisine without sacrificing flavor," said Chef Ana Garcia, spokesperson for "More Choices. Healthier Lives." "There is clearly a need among Hispanic moms for convenient, nutritious meal choices. The mobile site offers ideas for hearty snacks and nutritious lunch solutions so that moms can feel good about every meal they prepare for their family."

The site aims to help moms make each day more flavorful.  Consumers can opt-in to receive monthly mobile phone text alerts which include suggestions on how to pair selected products from a variety of brands to make fresh, tasty meals for any time of the day. Once consumers opt-in they have the chance to enter a sweepstakes to win a one-year supply of the following Sara Lee Corporation brands:

• Jimmy Dean D-Lights® breakfast bowls and sandwiches
• Hillshire Farm® Deli Select® Ultra Thin Lower Sodium lunchmeat
• Ball Park ® franks
• Sara Lee® Soft & Smooth®

To view recipes, sign up for text alerts and/or enter the "More Choices. Healthier Lives." sweepstakes, please visit mas.saralee.com or more.saralee.com on your mobile phone.

About Jimmy Dean D-Lights

Catering to families' busy mornings and a growing desire for lower calorie breakfast choices at home, the Jimmy Dean D-Lights line provides convenient products, including breakfast bowls and sandwiches. All are good sources of protein, under 300 calories with the great taste you've come to expect from Jimmy Dean. And for moms who want to ensure their kids start the day off right, new Jimmy D's™ provides a convenient, hearty, satisfying breakfast option – made with wholesome turkey sausage.

About Hillshire Farm Deli Select Ultra Thin Lower Sodium

Hillshire Farm has been providing quality meat products since 1934. Our products are versatile, easy to use and are available in convenient stay-fresh packaging in a variety of cuts, sizes and flavors. The Hillshire Farm portfolio of quality meats includes: Hillshire Farm Deli Select Ultra Thin Lower Sodium lunchmeats which offer premium taste, freshness and quality with less salt for a tasty lunchtime sandwich solution.

About Ball Park

The Ball Park brand was launched in 1957 in response to a request from the owner of the Detroit Tigers baseball team. The Ball Park Frank was such a success, it was expanded nationally. Today, Ball Park products can be found in supermarkets, convenience stores and a variety of baseball parks – including Detroit's Comerica Park. Ball Park offers a variety of options that contain less fat and calories, perfect for a quick meal or anytime snack.

About Sara Lee Corporation

Each and every day, Sara Lee (NYSE: SLE) delights millions of consumers and customers around the world. The company has one of the world's best-loved and leading portfolios with its innovative and trusted food and beverage brands, including Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Sara Lee and Senseo. Collectively, our brands generate nearly $11 billion in annual net sales. Sara Lee has approximately 33,000 employees in its continuing operations worldwide. Please visit www.saralee.com for the latest news and in depth information about Sara Lee and its brands.

SOURCE Sara Lee

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