SAP Offers Real-Time Insights to Police and First Responders

WALLDORF, Germany, May 9, 2012 /PRNewswire/ -- SAP AG (NYSE: SAP) today announced the availability of the SAP® Situation Awareness rapid-deployment solution for public sector with SAP HANA®. Applying a combination of innovations, the new solution provides real-time situational awareness to operational public safety and security officials who are on the ground dealing with major incidents, serious crime and emergencies. SAP today also announced the availability of a new cloud-based quick start for rapid-deployment solutions. The service provides a solution that customers can try with their own data before going live.

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When Seconds Saves Lives, Speed Matters

Police and first responders face significant challenges daily, and at any given time need to act decisively based on available information. By improving the available information with the SAP Situational Awareness rapid-deployment solution for public sector with SAP HANA, they can sense, predict and act in real time. SAP HANA is able to accommodate massive amounts of incoming public safety data and key events can be analyzed to better identity risks, threats and consequences. The SAP mobile platform delivers this information to police officers and first responders on the ground, helping them to better anticipate and respond to rapidly evolving situations on mobile devices.

SAP Rapid Deployment solutions offer customers out-of-the-box solutions and transparent costs. They consist of preconfigured software and fixed-scope implementation services. The solutions are designed for customers to go live in under 12 weeks, which helps lower the cost of implementation and speed time to value, while retaining the flexibility to extend the solution wherever needed.

"We're giving heroes with smartphones more complete data at superhuman speed, and this has an impact on lives in a way that is very powerful," said Steven Birdsall, senior vice president and general manager, SAP Rapid Deployment Solutions. "With more than 75 rapid-deployment solutions available, we are offering pre-assembled, easy-to-consume answers to real problems."

New Cloud Service to Jump-Start SAP Rapid Deployment Solution Projects Now Available

To overcome hardware and infrastructure hurdles that often delay the start of projects, cloud-based quick start for rapid-deployment solutions allows customers to begin a project in the cloud with their own data. With this new service offering, projects can be accelerated before infrastructure and hardware investments have been made. Projects can be pre-assembled for evaluation and fine-tuning in the cloud. When the customer is ready, the project can be brought to the final production environment for a physical or virtualized on-premise set-up.

SAP today offers the jump-start cloud capability for 11 rapid-deployment solutions:

• SAP® ERP rapid-deployment solution for manufacturing industries
• SAP® ERP rapid-deployment solution for trading industries
• SAP® ERP rapid-deployment solution for finance and controlling for subsidiaries
• SAP® CRM rapid-deployment solution for sales, service, and marketing
• SAP® CRM rapid-deployment solution for mobile sales
• SAP® Extended Warehouse Management rapid-deployment solution
• SAP® Transportation Management rapid-deployment solution for domestic freight tendering
• SAP® Transportation Management rapid-deployment solution for domestic transportation planning
• SAP® ERP rapid-deployment solution for accelerated finance and controlling with SAP HANA
• SAP® ERP rapid-deployment solution for operational reporting with SAP HANA
• SAP® ERP rapid-deployment solution for profitability analysis with SAP HANA

"By using the cloud, we can provide customers with an end-to-end approach – showing them what the solution would look like with a demo using their own company data, using rapid prototyping to identify and validate the use case and leveraging the prototype to jump-start the project in the cloud," said Eric Verniaut, senior vice president, head of Next-Generation Services, SAP. "We are bringing instant gratification with innovation – from the speed of data delivered by SAP HANA to the speed in which we can bring customers live."

For more information, visit the SAP Newsroom.

Next Major Event: SAPPHIRE® NOW

With SAPPHIRE® NOW, SAP offers its customers, partners and prospects even more opportunities to engage in dialogue with peers, participants and thought leaders around the globe. To be held in Orlando, Florida, May 14-16, 2012, this enhanced, real-time event connects attendees on site with global participants through state-of-the-art broadcast studios and an online experience that incorporates the latest social media and community functionality. Whether on site or online, participants can gain insight as to how SAP is delivering on its product strategy and helping organizations around the world to run better. For more information, visit www.sapphirenow.com. Follow SAPPHIRE NOW on Twitter at @SAPPHIRENOW and visit the Events Newsroom at www.events.news-sap.com.

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 190,000 customers (includes customers from the acquisition of SuccessFactors) to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

© 2012 by SAP AG. All rights reserved.

SAP and the SAP logo are registered trademarks of SAP AG in Germany and other countries. Business Objects and the Business Objects logo are trademarks or registered trademarks of Business Objects Software Ltd. Business Objects is an SAP company. Sybase and the Sybase logo are registered trademarks of Sybase Inc. Sybase is an SAP company. Crossgate is a registered trademark of Crossgate AG in Germany and other countries. Crossgate is an SAP company.

Follow SAP on Twitter at @sapnews.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Phillips Hofmann, +49 6227 7-40970, [email protected], CET
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT; [email protected]
Anthony Suarez, +1 (212) 614-4331, [email protected], EDT

SOURCE SAP AG

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