SAP Fosters Social Media Dialog With Newsroom and Blog Platform for SAPPHIRE(R) NOW

FRANKFURT, and ORLANDO, Fla., May 4 /PRNewswire/ -- In the spirit of social media connectivity that marks this year's SAPPHIRE® NOW event, SAP AG (NYSE: SAP) today launched the SAPPHIRE® NOW Social Newsroom. Offering visitors an engaging source of insight and information, the newsroom will deliver immediate access to news, video, photos, coverage and commentary around the event.

(Logo:  http://www.newscom.com/cgi-bin/prnh/20050310/SFTH009LOGO-a)

On this site, leading into and at the event itself, SAP will post announcements, partner news and blog postings, as well as articles and commentary from reporters and bloggers around the world. Visitors can subscribe to the site's RSS, e-mail and Twitter feeds as a dedicated source of information and dialog around all the happenings at SAPPHIRE NOW.

With the SAPPHIRE NOW Social Newsroom, SAP Global Communications pilots the first of the combined newsrooms and blogging platforms that successively will replace the existing media topic rooms currently on the SAP.com press pages.

To view the SAPPHIRE NOW Social Newsroom, visit http://sapphirenow.blogs-sap.com/. Join the SAPPHIRE NOW conversation via Twitter at @SAPPHIRENOW. Follow SAP on Twitter at @sapnews.

SOURCE SAP AG

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