Sands Rewards Club -- The $1.5 Billion Club of Rewards and Privileges Presents its Members with a 'Win a Billionaire's Lifestyle' Campaign

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May 20, 2010, 07:42 ET

MACAU, May 20 /PRNewswire-Asia/ -- Following the successful launch last month of Asia's largest lifestyle rewards program, Sands Rewards Club, Sands China Ltd. today announced the launch of a "billionaire lifestyle" campaign: offering its members the chance to live the exclusive life of a billionaire.

Sands Rewards Club members were offered an unprecedented HK$1.5 billion worth of rewards and privileges last year. Loyalty is rewarded with free rooms and suites; limosines service; suite upgrades; shopping vouchers; casino credits; entertainment tickets; invitations to VIP events and special promotions; CotaiJet tickets; discounts on dining and shopping; exclusive access to lounges and VIP areas; priority service at every property; and much more.

Starting from the 2nd of June, Sands Rewards Club's auspicious 88-day "Win a Billionaire's Lifestyle" campaign will take enjoyment to a whole new level, offering weekly prizes of a "lifestyle" package valued at $300,000, and the grand prize of a "billionaire's lifestyle" package valued at $1,000,000 will be drawn on 28th of August. The total value of all lifestyle rewards worth HK$8 million.

The ultimate in prizes, the grand prize, offers billionaire's lifestyle rewards for the lucky winner: accommodation at the invitation-only Paiza Mansions; on-call Rolls Royce/ Maybach chauffeur service; in-mansion breakfast; Louis Vuitton key holders; in-mansion chef's table dining with live entertainment; in-mansion spas; premium concert tickets; full-time butler service; in-mansion gaming and chips; a shopping spree with 20,000 rewards points; Rimowa luggage and souvenirs; plus all of this over again at the Paiza Mansions at Marina Bay Sands in Singapore -- with private jet transfers to the Lion City.

The luxuries are unparalleled.

Kevin Clayton, Executive Vice President - Marketing Operations, Venetian Macau Limited said: "This is a very exciting campaign for us, the campaign demonstrates our commitment to giving our customers more. Sands Rewards Club is the biggest rewards club in Asia, with over HK$1.5 billion of rewards that customers can redeem throughout the year. And we are the only Club to offer awards of such scale, with the added backing of the biggest integrated resort space and facilities to meet every consumer requirement, making the rewards programme relevant to more people. Our programme is unmatched: providing the most rewarding gaming, entertainment and lifestyle experience."

Andrew Billany, Vice President of Operations, THE PLAZA & Paiza Macao said: "We are delighted to be a special part of this campaign, where members can redeem rewards of, amongst many other things, accommodation and luxury services at The Plaza Macao. The Plaza is the region's first fully integrated luxury entertainment resort designed to meet growing demand from affluent travellers seeking privacy, personalised services and exclusive experiences. Elevating the very definition of luxury, we believe it is the perfect fit for us to team with the Sands Rewards Club's 'Win a Billionaire's Lifestyle' campaign, as there is no better place to live like a billionaire than here."

Mechanism:

Members playing at The Venetian Macao, The Plaza Macao and Sands Macao receive a lucky draw ticket by signing up as a Sands Rewards member or for existing member every three points earned on the gaming floors from 2nd June. The more you play, the more chances to win. Every Saturday for the next 88-days, two winners will receive the "lifestyle" package. The much anticipated grand lucky draw will take place as a finale of the "Win a Billionaire's Lifestyle" campaign, and the lucky winner will be entitled to the first-of-its-kind $1,000,000 "billionaire's lifestyle" package. Winners of the weekly draw have the option of forfeiting their prize for another chance to win the grand prize.

Sands Rewards Club:

With the promise of "We Give You MORE", Sands Rewards Club members can now look forward to more rewards, more recognition and more great reasons to keep coming back to Asia's premier entertainment destination. With Sands Rewards Club, members are entitled to a wide variety of exclusive offers and discounts at Sands Macao, The Plaza Macao, The Venetian Macao, The Grand Canal Shoppes, The Shoppes at Four Seasons and CotaiTicketing. Members will also be invited to VIP events and concerts, as well as exceptional savings at world-class restaurants.

Sands Rewards Club has also launched its exclusive Diamond Card. Lifestyle icons Michael Wong and Janet Ma were among the first 7 Diamond Clubs members to enjoy the many benefits being a Sands Rewards Club Diamond member. The new Diamond tier is the highest level of membership for the Club with the most extensive range of benefits and privileges. Diamond members will receive the highest standard of service and personal attention from every member of staff at The Venetian Macao Resort Hotel, Sands Macao Hotel and The Plaza Macao.

For more information, please visit the Sands Rewards Club counters or the website http://www.sandsrewardsclub.com/

About Sands China Ltd.

Sands China Ltd. (Sands China or Company) is a subsidiary of global resort developer Las Vegas Sands Corp. (NYSE.LVS), and a listed company on the Hong Kong Stock Exchange. Sands China is the largest operator of integrated resorts in Macau. The Company owns and operates THE VENETIAN(R) Macao-Resort-Hotel and THE PLAZA(TM) Macao at COTAI STRIP(R) Development and the SANDS Macao Hotel on the Macau peninsula. The Company's integrated resorts contain a diversified mix of leisure and business attractions, including large meeting and convention facilities, a wide range of restaurants, shopping malls, and world-class entertainment at CotaiArena(TM).

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     Emily Chow
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     Iris Pang
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     Email: [email protected]

SOURCE Sands China Ltd.