Samuel Adams and FromYouFlowers.com Deliver the Perfect 'Hoppy' Valentine's Day Gift for Guys

BOSTON, Feb. 3, 2011 /PRNewswire/ -- In a twist on traditional Valentine's Day gifts, Samuel Adams and FromYouFlowers.com have brewed up the perfect delivery for beer lovers.  As almost 75 percent of men say they would prefer a beer-themed gift over more traditional options such as flowers*, guys across the country are sure to crave the new Samuel Adams® Hoppy Valentine's Day gift basket.  The basket perfectly pairs two Samuel Adams Boston Lager® Pint Glasses with hops, a Samuel Adams keychain, organic dark chocolate with orange and a hint of spice, artisanal salami, gourmet smoked gouda cheese and an assortment of mixed nuts, all perfectly packaged and ready to enhance their favorite craft beer drinking experience.  

(Photo: http://photos.prnewswire.com/prnh/20110203/NY41446 )

"Men are typically overlooked on Valentine's Day, so we wanted to come up with a way for them to receive something they actually want and will enjoy," said Samuel Adams founder and brewer Jim Koch. "Since hops, which are an ingredient in beer, are actually flowers, we thought a beer-themed basket would be a refreshing addition to a holiday dominated by gifts for women.  Couple the basket with a six-pack of Samuel Adams Boston Lager, and you have the perfect gift."

Each item in the basket was carefully chosen with the beer lover in mind, offering high quality pieces that can be used year-round.  The Samuel Adams Boston Lager Pint Glass is the first glass specifically designed to showcase the beer as the brewers intended, delivering the optimum full-flavored taste and aroma of Samuel Adams Boston Lager.   Samuel Adams worked with a team of world-renowned sensory experts to develop a unique shaped glass that features a unique angled lip, delivering the beer to the right points on the drinker's palate; a neck and lip design that helps sustain the head of the beer, enhancing the release of the Noble hop aromas; a narrower glass base to keep the brew at the optimum temperature; and a laser etched nucleation site at the bottom of the glass to maintain flavor release during the drinking experience.  

The Bavarian Noble hop "flowers" showcased in the basket provide a "beery" aroma reminiscent of every guy's favorite beverage. These are the same signature Noble hops that Koch hand selects each year in Bavaria for Samuel Adams Boston Lager. The basket is rounded out with an assortment of food items that pair well with Samuel Adams Boston Lager.

"We're thrilled with the opportunity to work with Samuel Adams on such a unique and exclusive delivery," said Dave Adams, FromYouFlowers.com CEO.  "Year after year, women are stumped when picking out an original Valentine's Day gift for their guy.  With this new basket, they'll have something the man in their life will appreciate, delivered right to their door."

With 70 percent of women struggling to find the perfect gift for their sweetheart, the Samuel Adams Hoppy Valentine's Day basket offers the perfect Valentine's Day gift for men and a welcome solution for women everywhere.*  

The Samuel Adams Hoppy Valentine's Day basket will be available exclusively at FromYouFlowers.com in limited quantities through February 14, retail price $54.99.  Visit www.FromYouFlowers.com/bostonbeer to order online, or call 1-800-838-8853 for phone orders.  

*Survey conducted by Wakefield Research, an independent research provider.  Demographic quotas were set to ensure that results are nationally representative of the survey audience.  Results have a margin of error of 3.2%.

THE BOSTON BEER COMPANY BACKGROUND:

The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father's attic. After bringing the recipe to life in his kitchen, Jim brought it to bars in Boston with the belief that drinkers would appreciate a complex, full-flavored beer, brewed fresh in America. That beer was Samuel Adams Boston Lager®, and it helped catalyze what became known as the American craft beer revolution.  

Today, the Company brews more than 21 styles of beer.  The Company uses the traditional four vessel brewing process and often takes extra steps like dry-hopping and a secondary fermentation known as krausening. It passionately pursues the development of new styles and the perfection of its classic beers by constantly searching for the world's finest ingredients. While resurrecting traditional brewing methods, the Company has earned a reputation as a pioneer in another revolution, the "extreme beer" movement, where it seeks to challenge drinkers' perceptions of what beer can be. The Boston Beer Company strives to elevate the image of American craft beer by entering festivals and competitions the world over, and in the past five years it has won more awards in international beer competitions than any other brewery in the world. The Company remains independent, and brewing quality beer remains its single focus. While Samuel Adams is the country's largest-selling craft beer, it accounts for less than one percent of the U.S. beer market. For more information, please visit www.samueladams.com.

FROM YOU FLOWERS BACKGROUND:

From You Flowers® is the largest privately held online floral and gifting company in the U.S. Owned and operated by partners with over 35 years of combined experience in the floral industry, the company is a member of the Bloomnet floral network and has delivery capabilities worldwide via an affiliation with the finest premier florists from around the world.

SOURCE Samuel Adams

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