Sam's Club® and WhatToExpect.com Announce Exclusive Retail Program to Offer Affordable Baby Essentials

BENTONVILLE, Ark. and NEW YORK, March 13, 2012 /PRNewswire/ -- Sam's Club® and WhatToExpect.com, the online home to Heidi Murkoff's world-renowned What to Expect® pregnancy and parenting brand, today announced an exclusive retail program on WhatToExpect.com. As the exclusive deals retailer for WhatToExpect.com in 2012, Sam's Club is dedicated to providing important baby care resources to its members and WhatToExpect.com moms and dads-to-be.

"When you add up all those nursery needs and baby care necessities, little ones can come with a big bottom line – and for many parents it's a supersized stretch for their budgets," said Heidi Murkoff.  "By collaborating on this exclusive retail program with Sam's Club, we'll be able to help moms and dads provide the best for their babies without breaking the bank."

"Sam's Club is very excited to work with WhatToExpect.com to offer our new parents and expectant moms with expert advice from Heidi Murkoff, along with the important resources parents need, as well as high quality and affordable products such as diapers, car seats, and feeding essentials," said Jill Turner-Mitchael, senior vice president of health and wellness for Sam's Club.

Members and moms can learn more from Heidi Murkoff about baby safety in the inaugural issue of Sam's Club "Healthy Living Made Simple" magazine, the first warehouse club publication dedicated to wellness for every member of the family, available in-club, by mail to 7.4 million Sam's Club Members, and for viewing online at SamsClub.com/healthyliving. Ms. Murkoff will be a regular contributor to this magazine throughout 2012. Additionally, the books What To Expect When You're Expecting and What To Expect the First Year are available in Clubs and online at SamsClub.com/baby.

To help celebrate this exclusive retail program, on Wednesday, March 14, at 12:00 p.m. CT, Members and guests can participate in a What To Expect parenting Twitter Chat (@SamsClub), co-hosted by Heidi Murkoff (@WhatToExpect). Whether they're expecting or already a parent, participants will get answers to their questions on all things pregnancy and baby. Additionally, five lucky Twitter participants who tweet with #HealthyMoms and follow @WhatToExpect and @SamsClub will receive baby prize packs from Sam's Club worth nearly $1,500 total. For complete rules and regulations, visit: http://bit.ly/wBF2zg. Prizes include:

• Safety 1st Alpha Omega Elite™ Convertible Car Seat
• Safety 1st Healthcare Essentials Bundle Pack
• What To Expect the First Year
• What To Expect When You're Expecting
• Ziploc® Meal Set
• Johnson's® Head-to-Toe Baby Wash
• Huggies® Diapers
• Huggies® Wipes
• Gerber® Melts
• Gerber® Puffs
• Gerber® Crunchies
• Plus, as part of the Grand Prize, a Bright Starts Bounce-A-Bout™

Join @SamsClub and Heidi Murkoff @WhatToExpect by visiting Twitter.com/SamsClub on Wednesday, March 14. Even if not tweeting, follow along for valuable health tips for parents and baby by searching #HealthyMoms.

About Sam's Club®
Sam's Club®, a division of Wal-Mart Stores, Inc. (NYSE: WMT), is the nation's eighth largest retailer and a leading membership warehouse club offering superior products and services to more than 47 million members in clubs across the U.S., as well as in Brazil, China and Mexico. Members save an average of 30 percent over traditional retailers. To learn more about Savings Made Simple®, visit SamsClub.com, and look for Sam's Club on Twitter, Facebook and our new Mobile App.

About WhatToExpect.com
WhatToExpect.com, published by Everyday Health, Inc., is the online home to Heidi Murkoff's globally recognized parenting and pregnancy brand, What to Expect®.  Offering original content and innovative tools for pregnancy and parenting every step of the way, the site has an average of 2 million unique users per month with a community activity every 1.5 seconds. 

Heidi Murkoff, author of the bestselling What to Expect ® series of pregnancy and parenting books, has helped guide more than 40 million families worldwide from conception through the toddler years and beyond. According to USA Today, this parenting book, known as the "Bible" to moms across the world, is brought by 93 percent of all expecting mothers who buy a guide.

About Everyday Health, Inc.
Attracting 30 million monthly unique visitors (source: comScore), Everyday Health, Inc. is the largest provider of online health solutions. The company offers consumers, healthcare professionals and marketers with content and advertising-based services. Its broad portfolio of websites and mobile applications span the health spectrum–from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health offers the tools, community, and expert advice people need to live healthier lives, every day. Everyday Health, the television series, is brought to you by EverydayHealth.com. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos.

SOURCE Sam's Club

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