Salesforce.com Announces Heroku DX--Empowering Companies to Create Transformational Customer Apps Faster

SAN FRANCISCO, Sept. 23, 2014 /PRNewswire/ -- Heroku, a salesforce.com company and industry pioneer in cloud application development, today announced Heroku DX, a set of services that offer an entirely new developer experience on Heroku, making it easier and faster for companies to create apps that connect with customers. With Heroku DX, companies and their developers now have a single end-to-end platform to build the kinds of engaging apps today's users expect.

As the cloud becomes more mainstream, it also becomes more complex for developers to navigate the number of technologies available to them. Enterprise companies feel an increasing sense of urgency to connect with their customers by creating the same kinds of innovative and engaging apps that startups specialize in. But assembling the right collection of tools and technologies—and getting them to work at Internet scale—can stress even the most sophisticated organizations. By combining new Dashboard + Metrics, database analytics and deployment features, Heroku DX brings these elements together into a single, seamless experience that accelerates development of the next wave of engaging customer apps.

Comments on the News:

• "Heroku has long been an innovator in the developer experience, and Heroku DX is a great recent example," said Kevin Whinnery, developer evangelist at Twilio. "Twilio has integrated Heroku Button with many of its developer resources, including the open source Rapid Response Kit. Heroku Button is a perfect match for this application, which we developed as a communication tool that disaster relief agencies can quickly deploy in a crisis situation. The Heroku Button is definitely helping us serve our developer community more effectively."
• "Apps are increasingly becoming companies' most important connection to their customers," said Adam Gross, VP of product at Heroku. "Heroku DX arms companies with the key tools their developers need to build and scale for the next wave of consumer-facing apps, as well as the analytics and management systems they need to build apps fast."
• "Developers are increasingly the real decision makers within businesses of all shapes and sizes," said Stephen O'Grady, Principal Analyst at RedMonk. "This is the constituency that Heroku DX is built for. From more efficient deployment to better analytical insight, the product is intended to make development faster and easier."

Heroku DX: Empowering Companies to Create Engaging Customer Apps
Heroku DX, which is now generally available, includes:

• Heroku Dashboard + Metrics: Heroku Dashboard + Metrics delivers analytics and management systems designed with the developer in mind to improve productivity and overall experience. The new design and Metrics give developers innovative ways to view performance and tune their apps by managing applications, organizations and accounts on one dashboard.
• Heroku Postgres DbX: Heroku Postgres DbX offers a set of services that run on top of the Heroku Postgres database, making it easier to understand and operate databases at scale. Heroku Postgres DbX includes new analytics and visualization tools that allow developers to optimize their database's performance while providing continuous protection to keep data safe and secure.
• Heroku Button: Heroku Button is a powerful tool for deploying code from Heroku with the click of a button. Dropbox and Twilio are among the 400+ companies that are finding unique and exciting ways to implement one-click deploys with Heroku Button from their sites. To learn more about how Heroku Button is being used in the community, check out the Heroku Button App Gallery at: buttons.heroku.com.

Heroku DX Enhances Developer Experience with Journey Builder for Apps
Salesforce.com also announced Journey Builder for Apps today—giving any company the ability to deliver personalized customer journeys directly from mobile apps. Utilizing the combination of Heroku DX and Journey Builder for Apps, developers now have a single end-to-end platform for building the next wave of engaging mobile apps with integrated customer journeys.

Pricing and availability:

• The Heroku DX features including Heroku Postgres DbX, Heroku Button, and Heroku Dashboard + Metrics are available today as a part of the new Heroku developer experience: www.heroku.com/dx
• Pricing for the Heroku DX features is based on resources and usage.

Additional Information:

• Learn more about the new Heroku DX features at www.heroku.com/dx
• Follow @Heroku and @Salesforce on Twitter
• Like the Heroku and Salesforce on Facebook: www.facebook.com/Heroku & www.facebook.com/salesforce

About Heroku
Heroku, a salesforce.com company and industry pioneer in cloud application development, has enabled hundreds of thousands of developers to build and run more than four million applications - all entirely in the cloud, without the need to purchase or maintain any servers or software. With support for the most popular languages, an enterprise-class database service and an add-ons ecosystem featuring the most innovative development tools, Heroku provides start-ups, IT organizations and agencies with a faster and more effective way to create and deploy apps.

About ExactTarget Marketing Cloud
The ExactTarget Marketing Cloud from salesforce.com (NYSE: CRM) is the platform for 1:1 customer journeys, connecting companies with customers in entirely new ways. Learn more at www.exacttarget.com.

About salesforce.com
Salesforce.com is the world's largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit http://salesforce.com, or call 1-800-NO-SOFTWARE.

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SOURCE salesforce.com