Inaugural State of Analytics report finds that high-performing companies embrace cultures of analytics, apply analytics across business functions and enable employees with real-time, mobile insights
SAN FRANCISCO, Oct. 28, 2015 /PRNewswire/ -- Salesforce [NYSE:CRM], the Customer Success Platform and world's #1 CRM company, today delivered the 2015 State of Analytics report. Salesforce Research surveyed global business leaders to discover the changing role of analytics in business, areas where analytics usage is on the rise and how high-performing organizations approach analytics. The inaugural report found that high-performing companies embrace cultures of analytics, apply analytics across their organizations, and enable employees with real-time, mobile insights. To download the State of Analytics report, click here.
The State of Analytics report found that the number of data sources analyzed by companies will jump 83 percent over the next five years. In addition, the report showed that 90 percent of high-performing organizations say analytics are important to driving their overall business strategy and improving operational outcomes. In order to stay competitive in the data driven economy, companies today need to deploy analytics in order to keep pace.
"With consumers generating more data than ever, companies need to make sense of the torrent of web searches, tweets, product logs, connected devices and apps that reveal their customers' needs and behaviors," said Stephanie Buscemi, COO of Analytics Cloud, Salesforce. "With data analytics, companies can tap into this vast ocean of insights and arm their employees with a 360-degree view of their businesses and customers, allowing them to make smarter, data-driven decisions."
Key findings from 2015 State of Analytics Report include:
Successful Organizations Create a Culture of Analytics
Building a culture around analytics not only gives employees access to the right insights at the right time, but also empowers them with the ability to collaborate and take data-driven action. In fact, high-performing organizations are extending analytics across the business, from the boardroom to the front line.
The Rise of Analytics for Everything
As employees gain greater access to data, they sharpen their analytical skills and increase how they apply analytics across organizations to discover new insights and facilitate better business decisions.
The Era of Real-Time Analytics has Arrived
Organizations now desire real-time, mobile insights and place a premium on ease of use, self-service capabilities and mobile when evaluating analytics tools.
Methodology
This study was conducted by Salesforce Research through a third-party survey firm in mid-2015. More than 2,000 global business leaders were surveyed, each indicating whether their organization was high-performing, moderate-performing or under-performing. High-performing organizations are defined as those who rated their business performance as much stronger than their competition.
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Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. For more information about Salesforce [NYSE: CRM], visit: www.salesforce.com.
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