Sales Training Programs: Putting the "A" back in KSA

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Jul 18, 2013, 10:30 ET

PHILADELPHIA, July 18, 2013 /PRNewswire/ -- Corporate Learning and Development (L&D) departments are under pressure to produce results. This is especially true with sales training programs. There is certainly a welcome and growing focus on delivering Return on Expectation or ROI, changing behaviors, tying training to business objectives, and positively impacting top-and bottom-line business results. This has caused prioritization and focus to be placed on skills and behaviors in a classroom setting for sales training programs. While this is necessary, even in our skills- and behavior-focused training efforts, we should continue to attempt to positively influence attitude.

Richardson, a leading sales training company, has posted a blog, Sales Training Programs: Putting the A back in KSA on their award-winning Sales Excellence Review blog site. The blog, written by Mike Kunkle, Director of Product Development, encourages you to remember an important element of learning when conducting sales training, and offers advice on how to purposefully help shape "attitude" about what's being learned.

Please click here to access the blog.

About Richardson

Richardson (http://www.richardson.com) helps leaders prepare their organizations to execute sales strategies and achieve business objectives. We have the expertise and resources to help you scale your initiative quickly and confidently across your entire sales force and supporting functions. With you, we establish sales best practices, evaluate talent, build capability and consistency through world-class sales training, and sustain necessary change. We ensure that your solution reflects your unique culture and values, which drives rapid adoption and lasting results.

SOURCE Richardson