Sales enablement platform market size to grow by USD 4,237.34 million from 2022 to 2027|The increasing need to enhance the digital experience of customers drives growth - Technavio

NEW YORK, Aug. 3, 2023 /PRNewswire/ -- The Sales Enablement Platform Market size is estimated to grow by USD 4,237.34 million from 2022 to 2027, growing at a CAGR of 15.35%. North America will contribute 30% to the growth of the global market during the forecast period. The regional market growth can be attributed to factors such as the increasing shift towards cloud services and software. The services of management consulting firms cost more, which makes sales enablement platforms a viable alternative for a fraction of the cost charged by consultancy firms. But most Fortune 500 companies continue to opt for consulting firms owing to higher credibility and familiarity with any services ranging from strategy consulting to legal advice. Hence, such factors drive the regional market growth during the forecast period. For Comprehensive details on the market size of the historic period (2017 to 2021) and forecast period (2023-2027) - View Sample report

Company Landscape
The sales enablement platform market is fragmented; the vendors are competing with competitors and are trying to get a greater market share. The market is growing, and the chances of new entrants cannot be overlooked. The major vendors have well-established economies of scale and market presence and generally rely on positioning technological advances, and the price of the products -The report provides a full list of key vendors, their strategies, and the latest developments. Buy Now

Market Dynamics

Major Drivers & Challenges- 

The increasing need to enhance the digital experience of customers drives the growth of the sales enablement platform market. Tech-savvy customers are aware of the most recent technological advances and updates while purchasing. This results in the requirement for a sophisticated digital experience by sales enablement platforms is essential for organizations to engage, retain and expand their customer base. Furthermore, the role of sales enablement platforms is to analyze large-scale firm data and then direct them toward efficient marketing investment decisions. Hence, such factors boost the growth of the sales enablement platform market during the forecast period.

The increased risks related to data security and privacy challenge the growth of the sales enablement platform market. The shift towards cloud-based platforms has various benefits but it leaves the possibility of exposing confidential information to the public and others. Data security concerns are causing few SMEs to continue with in-premises sales enablement platforms, which ensure control of end-user and sponsor data, minimize the chances of data loss and misuse by cyber criminals, and prevent reputation loss. Hence, such challenges impede the growth of the sales enablement platform market during the forecast period.

Key Trends-

The exponential growth of marketing intelligence is an emerging sales enablement platform market trend. This is attributed to factors such as the demand for software to process vital data. This can help businesses gain key insights and direct more effective marketing campaigns in the future. The collection of data by automation can be used to further enhance the B2B processes and this will boost demand for sales enablement platforms. Hence, such challenges impede the growth of the sales enablement platform market during the forecast period.

Technavio has identified key trends, drivers, and challenges in the market, which will help clients improve their strategies to stay ahead of their competitors. - View Sample Report

Company Profiles

The sales enablement platform market report includes information on the product launches, sustainability, and prospects of leading vendors, including Accent Technologies Inc., Bigtincan Holdings Ltd., ClientPoint Inc., Dropbox Inc., GetAccept Inc., Gong.io Inc., Highspot Inc., Mediafly Inc., Mindtickle Inc., Nippon Telegraph and Telephone Corp., PAPERFLITE, Pitcher AG, QorusDocs Ltd., Qstream Inc., Quark Software Inc., Rallyware Inc., Salesforce Inc., Seismic Software Inc., Showpad Inc., and Upland Software Inc.

Competitive Analysis

The report includes competitive analysis, a proprietary tool to analyze and evaluate the position of companies based on their industry position score and market performance score. The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, and growth in market share, among others.

 Market Segmentation

This sales enablement platform market report extensively covers market segmentation by end-user (consumer goods and retail, IT and telecom, media and entertainment, healthcare and life sciences, and others), component (platform and services), and geography (North America, Europe, APAC, Middle East and Africa, and South America). 

• The consumer goods and retail segment will be significant during the forecast period. In order to ensure customer retention, retailers globally are implementing sales enablement strategies that target their customer base with personalized content. It enables them to appeal to customers on a variety of digital media channels and platforms. Hence, such factors drive the growth of the consumer goods and retail segment of the sales enablement platform market during the forecast period.

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1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Component
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022 

• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global sales enablement platform market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on global sales enablement platform market 2017 - 2021 ($ million)

• 4.2 End-user Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – End-user Segment 2017 - 2021 ($ million)

• 4.3 Component Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – Component Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by End-user

• 6.1 Market segments 
• Exhibit 30: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 31: Data Table on End-user - Market share 2022-2027 (%)

• 6.2 Comparison by End-user 
• Exhibit 32: Chart on Comparison by End-user
• Exhibit 33: Data Table on Comparison by End-user

• 6.3 Consumer goods and retail - Market size and forecast 2022-2027 
• Exhibit 34: Chart on Consumer goods and retail - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Consumer goods and retail - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Consumer goods and retail - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Consumer goods and retail - Year-over-year growth 2022-2027 (%)

• 6.4 IT and telecom - Market size and forecast 2022-2027
• Exhibit 38: Chart on IT and telecom - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on IT and telecom - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on IT and telecom - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on IT and telecom - Year-over-year growth 2022-2027 (%)

• 6.5 Media and entertainment - Market size and forecast 2022-2027 
• Exhibit 42: Chart on Media and entertainment - Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on Media and entertainment - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on Media and entertainment - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Media and entertainment - Year-over-year growth 2022-2027 (%)

• 6.6 Healthcare and life sciences - Market size and forecast 2022-2027 
• Exhibit 46: Chart on Healthcare and life sciences - Market size and forecast 2022-2027 ($ million)
• Exhibit 47: Data Table on Healthcare and life sciences - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Chart on Healthcare and life sciences - Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on Healthcare and life sciences - Year-over-year growth 2022-2027 (%)

• 6.7 Others - Market size and forecast 2022-2027
• Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 6.8 Market opportunity by End-user 
• Exhibit 54: Market opportunity by End-user ($ million)
• Exhibit 55: Data Table on Market opportunity by End-user ($ million)

7 Market Segmentation by Component

• 7.1 Market segments 
• Exhibit 56: Chart on Component - Market share 2022-2027 (%)
• Exhibit 57: Data Table on Component - Market share 2022-2027 (%)

• 7.2 Comparison by Component 
• Exhibit 58: Chart on Comparison by Component
• Exhibit 59: Data Table on Comparison by Component

• 7.3 Platform - Market size and forecast 2022-2027
• Exhibit 60: Chart on Platform - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Data Table on Platform - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Chart on Platform - Year-over-year growth 2022-2027 (%)
• Exhibit 63: Data Table on Platform - Year-over-year growth 2022-2027 (%)

• 7.4 Services - Market size and forecast 2022-2027
• Exhibit 64: Chart on Services - Market size and forecast 2022-2027 ($ million)
• Exhibit 65: Data Table on Services - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Chart on Services - Year-over-year growth 2022-2027 (%)
• Exhibit 67: Data Table on Services - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Component 
• Exhibit 68: Market opportunity by Component ($ million)
• Exhibit 69: Data Table on Market opportunity by Component ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 71: Chart on Market share by geography 2022-2027 (%)
• Exhibit 72: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 73: Chart on Geographic comparison
• Exhibit 74: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 75: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 79: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027
• Exhibit 83: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.7 South America - Market size and forecast 2022-2027
• Exhibit 91: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 95: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 UK - Market size and forecast 2022-2027
• Exhibit 99: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.10 China - Market size and forecast 2022-2027
• Exhibit 103: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 104: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 105: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.11 Germany - Market size and forecast 2022-2027
• Exhibit 107: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 108: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 109: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 110: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.12 Japan - Market size and forecast 2022-2027
• Exhibit 111: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 112: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 113: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 114: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 115: Market opportunity by geography ($ million)
• Exhibit 116: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers 

• 10.2 Market challenges 

• 10.3 Impact of drivers and challenges 
• Exhibit 117: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends 

11 Vendor Landscape

• 11.1 Overview 

• 11.2 Vendor landscape 
• Exhibit 118: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 119: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 120: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 121: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 122: Matrix on vendor position and classification

• 12.3 Accent Technologies Inc. 
• Exhibit 123: Accent Technologies Inc. - Overview
• Exhibit 124: Accent Technologies Inc. - Product / Service
• Exhibit 125: Accent Technologies Inc. - Key offerings

• 12.4 Bigtincan Holdings Ltd. 
• Exhibit 126: Bigtincan Holdings Ltd. - Overview
• Exhibit 127: Bigtincan Holdings Ltd. - Product / Service
• Exhibit 128: Bigtincan Holdings Ltd. - Key news
• Exhibit 129: Bigtincan Holdings Ltd. - Key offerings

• 12.5 GetAccept Inc. 
• Exhibit 130: GetAccept Inc. - Overview
• Exhibit 131: GetAccept Inc. - Product / Service
• Exhibit 132: GetAccept Inc. - Key offerings

• 12.6 Highspot Inc. 
• Exhibit 133: Highspot Inc. - Overview
• Exhibit 134: Highspot Inc. - Product / Service
• Exhibit 135: Highspot Inc. - Key offerings

• 12.7 Mediafly Inc. 
• Exhibit 136: Mediafly Inc. - Overview
• Exhibit 137: Mediafly Inc. - Product / Service
• Exhibit 138: Mediafly Inc. - Key offerings

• 12.8 Mindtickle Inc. 
• Exhibit 139: Mindtickle Inc. - Overview
• Exhibit 140: Mindtickle Inc. - Product / Service
• Exhibit 141: Mindtickle Inc. - Key offerings

• 12.9 Nippon Telegraph and Telephone Corp.
• Exhibit 142: Nippon Telegraph and Telephone Corp. - Overview
• Exhibit 143: Nippon Telegraph and Telephone Corp. - Business segments
• Exhibit 144: Nippon Telegraph and Telephone Corp. - Key news
• Exhibit 145: Nippon Telegraph and Telephone Corp. - Key offerings
• Exhibit 146: Nippon Telegraph and Telephone Corp. - Segment focus

• 12.10 Pitcher AG 
• Exhibit 147: Pitcher AG - Overview
• Exhibit 148: Pitcher AG - Product / Service
• Exhibit 149: Pitcher AG - Key offerings

• 12.11 QorusDocs Ltd. 
• Exhibit 150: QorusDocs Ltd. - Overview
• Exhibit 151: QorusDocs Ltd. - Product / Service
• Exhibit 152: QorusDocs Ltd. - Key offerings

• 12.12 Quark Software Inc. 
• Exhibit 153: Quark Software Inc. - Overview
• Exhibit 154: Quark Software Inc. - Product / Service
• Exhibit 155: Quark Software Inc. - Key offerings

• 12.13 Rallyware Inc. 
• Exhibit 156: Rallyware Inc. - Overview
• Exhibit 157: Rallyware Inc. - Product / Service
• Exhibit 158: Rallyware Inc. - Key offerings

• 12.14 Salesforce Inc. 
• Exhibit 159: Salesforce Inc. - Overview
• Exhibit 160: Salesforce Inc. - Product / Service
• Exhibit 161: Salesforce Inc. - Key news
• Exhibit 162: Salesforce Inc. - Key offerings

• 12.15 Seismic Software Inc. 
• Exhibit 163: Seismic Software Inc. - Overview
• Exhibit 164: Seismic Software Inc. - Product / Service
• Exhibit 165: Seismic Software Inc. - Key news
• Exhibit 166: Seismic Software Inc. - Key offerings

• 12.16 Showpad Inc. 
• Exhibit 167: Showpad Inc. - Overview
• Exhibit 168: Showpad Inc. - Product / Service
• Exhibit 169: Showpad Inc. - Key offerings

• 12.17 Upland Software Inc. 
• Exhibit 170: Upland Software Inc. - Overview
• Exhibit 171: Upland Software Inc. - Product / Service
• Exhibit 172: Upland Software Inc. - Key news
• Exhibit 173: Upland Software Inc. - Key offerings

13 Appendix

• 13.1 Scope of the report 

• 13.2 Inclusions and exclusions checklist
• Exhibit 174: Inclusions checklist
• Exhibit 175: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 176: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 177: Research methodology
• Exhibit 178: Validation techniques employed for market sizing
• Exhibit 179: Information sources

• 13.5 List of abbreviations 
• Exhibit 180: List of abbreviations

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com

SOURCE Technavio

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