Sales & Marketing Management Magazine Relaunching in January

MINNEAPOLIS, Nov. 11, 2011 /PRNewswire/ -- Mach1 Business Media, Minneapolis, is consolidating its SalesForceXP (SFXP) magazine with Sales & Marketing Management (SMM) in January.  SMM magazine will be the surviving brand.

Mach1's sister company, Lakewood Media Group, formed in 2010 by Mach1 owners Mike Murrell and Bryan Powell, acquired Training magazine in May 2010 from Nielsen Business Media, New York.  Sales & Marketing Management was included in that acquisition.

"We've known the SMM brand was the category leader since before we launched SFXP nine years ago," said Murrell, president of both Mach1 and Lakewood. "It's consistently ranked No. 1 over the years in our reader surveys and comes up No. 1 in all major search engines. Candidly, while a number of magazine titles have gone to online-only recently, we believe publication brand market leaders rely on extensive, integrated print and online offerings to maintain their first-place positions," Murrell said.

SalesForceXP has had a circulation focus on sales management at mid-market companies (annual revenues between $10 million and $500 million) and provided award-winning editorial covering all aspects of sales team leadership with a significant orientation toward performance improvement through incentive and recognition programs.

Sales & Marketing Management's circulation has skewed more toward larger organizations and has 100% penetration of FORTUNE 1000 companies. The January/February issue will have a total circulation of approximately 26,000 and a total reach of more than 75,000 with online brand extensions.

One of the drivers of the SMM re-launch, according to Murrell, is the increasing integration of marketing and sales functions enabled by new technologies. The new SMM will retain the SFXP performance-improvement orientation and increase coverage of technology and its applications in revenue generation.  Sales training coverage also is slated to be increased. Paul Nolan, SFXP editor-in-chief, continues in that same position with SMM.

First published in 1918, Nielsen suspended SMM in print in January 2009 but the brand continued online.

Several aggressively priced relaunch packages are available, according to Murrell, and integrate  elements of the brand's 3X/month SMM Monitor newsletter; SMM Connect social media site; and SalesandMarketing.com, which is ranked No. 1 for the term "sales and marketing" in all major search engines.  A preliminary media kit and an overview presentation are available upon request.

SOURCE Mach1 Business Media

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