Saffron Technology's Business Intelligence Capabilities Featured in New Database Industry Analyst Report

CARY, N.C., July 14, 2011 /PRNewswire/ -- Saffron Technology, Inc., a privately-held data analytics software firm providing Natural Intelligence solutions for business and government, has been included in a recent Forrester Research, Inc. report targeting business process professionals, spotlighting market-leading technology developments that are improving Business Intelligence applications and use.  

The report, "It's The Dawning Of The Age Of BI DBMS" (June 3, 2011) states that "agility and flexibility challenges now represent BI's next big opportunity," and asserts that earlier and current BI technologies "fall short in the ever-faster race of changing business requirements."

Amidst this marketplace context of rapid technological change and increasing demand for faster, more powerful data analytics capabilities, we believe Saffron's Natural Intelligence approach to sense-making, decision support and predictive analytics is rapidly finding its way into popular Business Intelligence applications.  

Trends in BI DBMS

Two important trends stand out in Forrester's analysis of the BI DBMS landscape: Predictive Analytics, and Associative Memory technology.  Forrester recommends to organizations adopting BI solutions that they "Use associative when you can't predict the future, but have to prepare for anything."  

Forrester writes,  "The future is truly unpredictable. ... Imagine a DW [Data Warehouse] that can store all-to-all relationships — associations or vectors — between every entity and every attribute in your domain, with counters, aggregates, and indexes for every intersection!  ... Saffron [is being used]… in a number of operational areas to leverage past engineering decisions and business experiences."

Saffron helps customers leapfrog the challenges of traditional BI and statistics by extending the value of data through the representation of the knowledge in data.  Saffron reads everything – data, text, streams, inside the company, outside the company – so you don't have to.  Saffron also unifies intelligence into one knowledge store that includes semantics and statistics – so your IT department doesn't have to.   And, Saffron eliminates the latency associated with rules and models by constantly learning, assimilating and adapting from the outcomes, feedback and new events to support a dynamic environment.  In short, Saffron "thinks" all the time ... helping you identify emerging patterns so you can manage the risks and opportunities associated with them.

"I've always appreciated Forrester's exceptional vision, and understanding that databases, as designed, were never intended for analysis," said Manny Aparicio, Saffron CEO and co-founder.  "I continue to appreciate their understanding of how an associative 'memory base'  addresses the age of diverse data and fast-changing requirements."

Get Your Free Copy

To download a free copy of the Forrester report, visit the Saffron Technology home page, www.saffrontech.com.  To learn more about Natural Intelligence and what it can do for your business, connect to our video series, "Reinventing Analysis," available here.  

About Saffron Natural Intelligence  

Saffron, founded in 1999, is the world leader in associative memory software.  The Saffron Natural Intelligence Platform, including SaffronMemoryBase™, is a market-proven cross-industry intelligence platform that improves sense-making, decision support, and experience-based prediction. Saffron's customers are applying Saffron's Natural Intelligence to operational decision support, global risk management, continuous sense-making and more.  Saffron's Natural Intelligence works similar to the way you do -- learning continuously in real-time as all data sources stream in; building memories, making associations, and counting their frequencies to identify patterns in data of any volume.  Like your brain, Saffron is designed to work with "big data" and "complex data" while providing the agility needed for continuous adaptation.

About Saffron Technology

Saffron provides a better approach to helping people make sense of the world, make day-to-day decisions, and anticipate the future.  Saffron's Natural Intelligence combines semantics, statistics and context into a single representation of knowledge.  

Saffron customers are innovators, in academia, corporations, and government. They are engaged in high-stakes research, financial analysis, risk management, supply chain operations, national security, health care, social media and marketing, and more. 

While other BI providers talk about liberating statisticians from the boundaries created by IT organizations, Saffron is busy liberating end-users from the bounded thinking of statistics, and the latency associated with rules and model design.  That's what we mean by "Saffron Technology. Natural Intelligence for Everyone.™

To learn more about the Saffron Natural Intelligence Platform, including SaffronMemoryBase™ and related offerings, visit www.saffrontech.com.

MEDIA CONTACT:

John K. Sawyer
Anvil-Chinook LLC
303-601-2949
[email protected]

SOURCE Saffron Technology, Inc.

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