Saffron Road™ Launches Three Non-GMO Project Verified Simmer Sauces at 2013 Summer Fancy Food Show

STAMFORD, Conn., June 24, 2013 /PRNewswire/ -- (Booth #4655) – At this year's Summer Fancy Food Show, Saffron Road, the packaged food brand of American Halal Co., is expanding its line of single-use Simmer Sauce pouches with the introduction of three new flavors: Harissa, Korean Stir Fry and Thai Red Curry. These new Simmer Sauces are all-natural and support the company's ongoing commitment to providing Non-GMO Project Verified options for consumers.

The new Simmer Sauces flavors – which take inspiration from the best in world cuisine – include:

• Harissa – Made from piri piri, a red pepper from the Sahara, and infused with flavorful spices and herbs.
• Korean Stir Fry – Crafted with hints of pear and a touch of toasted sesame oil, it features true Korean gochugaru peppers.
• Thai Red Curry – This authentic sauce is filled with a marketplace of ingredients – from galangal ginger to kaffir lime– to create a complex flavor.

Unlike glass jars, which are frequently over-heated in production and burn off flavors and natural elements, pouches are hot filled in less time, thus preserving the robust flavors Saffron Road's epicurean consumers eagerly savor.

In early 2011, Saffron Road recognized the potential of the pouch category, which has since emerged as a billion dollar innovation in the natural consumer channel and currently spans such segments as baby food, beverages, soups and skillet sauces. Furthermore, Saffron Road's single-use Simmer Sauce pouches require 500 gallons less fuel to transport and produce 14 times less landfill material than the typical glass sauce bottle, resulting in a much smaller carbon footprint and more favorable environmental impact.

"Addressing market demand remains a top priority for our company, and we know that millennials, who now represent over 80 million American consumers, prefer easy-to-use and easy-to-store pouches as their 'go-to' package," said Adnan Durrani, chief executive officer of American Halal Company, Inc. "Given these emerging trends and Saffron Road's mission of culinary excellence, we are very excited to be a leader in the category and to further champion our goal of bringing ethically and sustainably packaged food options to our consumers."

To learn more about Saffron Road and to sample the products at the Summer Fancy Food Show, please visit Saffron Road at Booth #4655. On Saturday, June 29 at 8:00 a.m., Saffron Road's Executive Vice President Jack Acree will also give a presentation titled "Learning the Lingo of Specialty Foods" on food industry acronyms and terms.

About Saffron Road
Launched in 2010, Saffron Road specializes in all-natural, halal packaged foods sold in major retail food stores across the U.S. Products include ethnic-inspired frozen entrees, flavorful hors d'oeuvres, single-use simmer sauces, broths and savory snacks, a majority of which are gluten-free.

Saffron Road ensures that all of their ingredients are locally-sourced, sustainably-farmed and hormone and antibiotic free. Select products are Non-GMO Project Verified. For more information, please visit www.saffronroadfood.com.

Media Contact:
Laura Giannatempo
RF|Binder
[email protected]
212.994.7543        

SOURCE Saffron Road

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