Saepio Partners with SAS to Provide Intelligent Enterprise Marketing Management for Corporations with Distributed Marketing Networks

KANSAS CITY, Mo., Nov. 30, 2010 /PRNewswire/ -- Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, today announced the execution of an Alliance Agreement with SAS, the leader in customer intelligence software and services, to deliver a new, end-to-end distributed marketing platform for customers.  SAS® Customer Intelligence solution and Saepio's distributed marketing platform together can deliver a fully automated solution to create and deliver localized and targeted messages to key customers and prospects in the medium of their choice.

"We're excited to work with SAS to help enable corporations to improve how they execute local marketing," said John Thomson, president and CEO of Saepio.  "This combination will open the doors for distributed marketers worldwide to effectively deliver highly intelligent and relevant marketing messages that cause customers to act."

The offering will allow joint customers to incorporate Customer Intelligence data directly into the Saepio distributed marketing platform, where dynamic content creation and delivery is automated through all marketing mediums.  Customers will also experience the following benefits:

• Better brand consistency across a distributed network
• Easy and/or automated assembly of locally relevant versions of corporate brand messaging
• Speed to market
• Streamlined workflow
• Cost savings through marketing automation and elimination of redundant tasks
• Stronger measurement of local marketer engagement and alignment with corporate marketing initiatives

"Having extensive analytic information on your customers and prospects is a necessity for any successful marketing campaign," said Andy Bober, SAS Director of Customer Intelligence Product Management.  "Working with Saepio, our customers will be able to easily synthesize that information, apply local relevance and execute a campaign."

Saepio's software platform, operating with SAS's extensive solution portfolio, automates the marketing process from customer intelligence to customer engagement, eliminates redundancy and ensures that all marketers connected to the brand – whether global, distributed, franchise, VAR or chain store marketers – have the assets and tools they need to quickly customize and execute campaigns.

About Saepio

Saepio empowers marketers to plan and execute meaningful and engaging marketing campaigns across distributed networks and around the globe – ensuring local relevance, brand consistency, speed to market and significant cost savings.  The world's best known brands turn to Saepio's powerful software platform and extensive portfolio of support services to automate the marketing process, eliminate redundancy and ensure that all marketers connected to the brand – whether global, distributed, franchise, VAR or chain store marketers – have the assets and tools they need to quickly customize and execute campaigns.  To learn more about Saepio, visit www.saepio.com.

SOURCE Saepio

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