Saatchi & Saatchi's Michael Lee Awarded Amongst JMEN's 'Men of the Year 2015'

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Sep 28, 2015, 07:47 ET

HONG KONG, Sept. 28, 2015 /PRNewswire/ -- Saatchi & Saatchi Greater China CEO Michael Lee has been named in popular Hong Kong lifestyle & fashion magazine JMEN's 'Men of the Year 2015' list. Awarded as the first recipient to hail from the advertising industry, Michael joins celebrities and other successful men in the region such as Donnie Yen, Gregory Wong, Steve Leung and Alex Lam as archetypes for exemplary men this year.

Michael Lee on JMEN's ‘Men of the Year 2015’ (pictured seated second from right)

Since 2010, JMEN has designed annual themes around which to select and celebrate the most outstanding men with its 'Men of the Year' awards. This is first year for an adman's name to appear among the usual celebrities, which have previously included the likes of Kenneth Fok, Li Yundi, Julian Cheung and Andy Hui Chi-On. The overall image of modern-day admen has been somewhat tarnished in the public eye in recent years, by the industry's flagging creativity and charm. By choosing Michael for this year's list, however, signals a renewal of public interest in advertising.

"I am honored to be distinguished with this 'Men of the Year 2015' award," said Michael Lee. "I feel it signifies recognition of more than just myself: it represents recognition of the whole ad industry. I hope this award helps to spark more young people's interest in advertising and inspires them to join us in changing the world with creativity."

With 25 years of experience in advertising, Michael is no doubt a prominent figure in advertising circles of Greater China and Asia, his instincts and sensitivity to business, like that of a natural-born hunter, have led Saatchi & Saatchi Greater China to garner award after award in the industry- snatching up seven "Agency of the Year" awards in the greater China region over the past three years. Since 2014, Michael concentrated his energy on the Hong Kong office, where he designed a unique market strategy, repositioned Hong Kong as a critical bridge between mainland China and the rest of the world and renewed the agency's focus on creativity. Under his leadership, the size of the Hong Kong office has doubled over the past three years, as have its sales; and, new branches were opened in Macau & Hangzhou.

Saatchi & Saatchi Greater China not only serves long-standing clients such as Procter & Gamble, Coca-Cola, Lexus, Walmart, General Mills, Sands, HSBC and other world-famous brands, the agency has also maintained a top-three agency ranking for new business since 2012.

Photo - http://photos.prnewswire.com/prnh/20150928/271163

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