Rutgers Business School Executive Education announces new Mini-MBA program: "Viral Video Marketing: Social Sharing Demystified"

NEW BRUNSWICK, N.J., March 9, 2015 /PRNewswire-USNewswire/ -- Online video sharing has become the backbone of today's most successful marketing campaigns. Companies, businesses, entrepreneurs and individuals are taking advantage of video sharing to promote their brands, products – and themselves.

Whether you want to increase brand awareness, improve consumer engagement or boost sales, the Rutgers Business School Executive Education (RBSEE) program "Viral Video Marketing: Social Sharing Demystified" is for you. The fully online program begins April 20.   

"I am delighted that our new "Viral Video Marketing: Social Sharing Demystified" is launching this spring," said Program Manager Jennie Fine. "The course is based on data that can be analyzed and applied to drive future success. This first-of-its-kind curriculum is developed by renowned experts in the field and is an engaging, relevant exploration of shareable media."

Data presented in the course is provided by Unruly, the video advertising technology company that has become the leading programmatic platform for social video advertising. The Unruly Viral Video Chart (VVC) has been the definitive source for video-sharing data around the globe since 2006. It is the largest historical data set of sharing behavior on the social web, measuring share of voice and campaign effectiveness.

Upon completion of this course, participants will be able to plan, create and deploy media that has a strong chance of being shared and "going viral." Their new knowledge will enable them to develop media strategies that promote brand awareness, create consumer advocates and loyalists, and leverage multiple channels to spread their messages broadly.

"RBSEE developed this program to meet a clear need for practical, hands-on instruction in creating shareable media," Fine said. "Marketers, creative professionals, brand managers and others who complete the program will understand the truths and myths surrounding viral media, and best practices when creating shareable media."

Our system is easy to use, with a curriculum that is engaging, data-driven and the first of its kind.

With marketers and agencies all interested in having their creative assets go viral, this program will focus on current video myths and trends, YouTube advantages and the power of going mobile. "Viral Video Marketing: Social Sharing Demystified" is designed for marketers, product brand managers and creative agents who wish to create highly shareable social video and other media campaigns. 

Register Now for the Rutgers Executive Education Webinar: The State of Sharing.  This webinar will serve as a preview of "Viral Video Marketing: Social Sharing Demystified"

Apply Now! Or for more information about the Viral Video Marketing program, contact Jennie Fine at: [email protected] or 848-445-9418.

About Rutgers Business School Executive Education

Rutgers Business School Executive Education (RBSEE) has been a leading provider of management education programs for more than 50 years. RBSEE designs and delivers programs for both organizations and individuals. Each year, thousands of people participate in RBSEE's programs covering a wide range of topics including management, strategy, marketing, and leadership.

The Rutgers Mini-MBA programs bring practitioners from different organizations and industries together in a rich and diverse learning environment, designed to develop skills and capabilities through the powerful combination of expert class instruction and peer interaction.

SOURCE Rutgers Business School

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