Runner's World Steps Up as U.S. Olympic Track Trials Begin

NEW YORK, June 22, 2012 /PRNewswire/ -- Runner's World, the authority on running information, will offer comprehensive, real-time coverage and continuous expert analysis of the Olympic Track and Field Trials, which run June 22-July 1 at historic Hayward Field in Eugene, OR.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/56842-runner-s-world-steps-up-july-issue-olympic-track-trials

(Photo: http://photos.prnewswire.com/prnh/20120622/MM27547)

Runner's World's coverage team in Eugene is anchored by longtime Runner's World editor-at-large Amby Burfoot and veteran Running Times senior editor Scott Douglas, plus award-winning writer John Brant adding occasional columns and commentary, all of which are accessible at www.runnersworld.com/olympic-trials.

The RW team previews each track event at the Trials, and will provide live blog, Facebook and Twitter coverage from Burfoot and Douglas during the longer distance races. After each final, users will find complete results, video sound bites from the competitors and a recap of the longer races. The coverage starts with the men's and women's 10,000 meter finals on Friday night (June 22).

Other content highlights:

Exclusive Video: Start the day with a preview of the action to come with expert analysis and predictions, and end each final by watching the story retold by the athletes themselves from the press conferences and one-on-one interviews with the newly-crowned Olympians as well as those who came up short.

Track Trials Tweets: Featuring the aggregation of almost every competitor's Twitter feed in one place, where you can follow the ups and downs of the athletes on their quest to qualify for Team USA.

Beyond Hayward Field: For those lucky enough to be in Eugene, Runnersworld.com will provide a day-by-day guide on experiencing the city before heading to the stadium.

Exclusive Interviews: Prep for the Trials by reading about the competitors themselves in one-on-one interviews.

In-Depth Profiles: From Runner's World's award-winning pages, read amazing long-form stories on hurdler Kellie Wells and decathlete Ashton Eaton (cover) from the current July 2012 issue, plus other past cover features Lauren Fleshman (Nov. 2011) and Serena Burla (July 2011). As a bonus, highly-acclaimed writer John Brant will add his perspective throughout the Trials only at www.runnersworld.com/olympic-trials.

Historical Perspective: Relive the glory and heartbreak of past Olympic Trials, including the top 10 most memorable moments from the Trials, the history of Eugene's Hayward Field and a look back at the 1972 Trials, a prelude to Frank Shorter's iconic Gold Medal at the Munich Olympics.

Rookie's View: Author and Runner's World executive editor Charles Butler will give his thoughts as a first-timer at the Olympic Trials, entering historic Hayward Field and taking in the sights and sounds as dreams are both culminated and broken in Eugene.

Runner's World's online coverage of the 2012 Olympics began at the Olympic Marathon Trials in Houston in January, continues through the U.S. Track & Field Trials, June 22- July 1 in Eugene, OR and concludes at the 2012 Olympic Track & Field competition, which begins Aug. 3 in London's Olympic Stadium. The Olympic Marathons will be held at 11 a.m. London time on Aug. 5 (women) and Aug. 12 (men).

Contact:  David Tratner, Runner's World
212-808-1358, [email protected]

SOURCE Rodale Inc.

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