Rue La La Answers Member Demand With Expansion of Rue Local

BOSTON, Aug. 3, 2011 /PRNewswire/ -- Rue La La, a leading private sale lifestyle and shopping destination, today announced the expansion of the city-specific Rue Local platform into three new premier markets–Rue San Francisco launches August 3, with Rue Miami and Rue Chicago following later this month.  These cities follow closely after the launch of Rue Washington DC, Rue Los Angeles and Rue New York City earlier this summer. These cities join Rue Local sites launched in 2010 in Boston, Philadelphia and Seattle.

Rue Local offers more than 4.2 million members exclusive access and deals to premium, local services and experiences in their hometowns.  Offers are curated by local teams of lifestyle and luxury experts to ensure the best deals from the hottest brands and venues in each city are featured exclusively for 24 hours.  

"The Rue Local team has a strong pulse on the greatest lifestyle partners in each Rue Local city so that we can curate a unique experience to surprise and delight our members daily," said Mark McWeeny, President of Rue Local.  "Member response has been well-received, and we have had overwhelming demand for expansion into more cities.  We will continue to work with local partners to exceed the expectations of our members, partners and retailers."

Rue La La members and partners have taken to social media channels and through the company's Concierge service to voice their feedback:

• "We had been approached by numerous daily deal sites, but were sensitive to not wanting to discount our brand and dilute our offerings.  Rue Local gave us qualified members, many of which we have seen since," Matt Littman, President, The Aquatic & Fitness Centers (Philadelphia);
• "Through our offer with Rue Boston we were able to offer a unique and fun Rialto experience, bringing old and new friends around the table, with the best regional Italian food.  We were able engage with patrons who are already familiar, as well as introduce our brand to people who live in the area but hadn't yet dined with us," Jody Adams,  Chef and Owner of Rialto Restaurant.  Chef Adams is recognized as one of the leading chefs in the United States (Boston);
• "Congrats on the launch of Rue Los Angeles, but when are you coming to southern Florida?!?" Mary B. from Miami, Florida.

Rue Local also works with national retailers to provide Local experiences with partners such as kate spade new york, exhale mind body spa and The Sports Club/LA.  Membership to Rue La La is free, and is traditionally passed from friend to friend, within social networks. Once a member, you can extend membership invitations to friends or easily upload their address books directly from the site. Members earn $10 every time a referral makes their first purchase. 

To celebrate the expansion of Rue Local offerings, membership is open to the public for 72 hours at www.ruelala.com/local.

About Rue La La

Rue La La is a Members-only online shopping destination for all things related to a life of style and a strategic partner to innovative brands looking for new ways to achieve their business goals.  Founded in 2008, Rue La La inspires its members daily with access to a curated selection of the most coveted brands and offerings in fashion, home, beauty, travel, and more within its 48-hour, private sale Boutiques. Experience Rue La La by visiting www.ruelala.com.

SOURCE Rue La La

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