Ruder Finn Expands Growing Technology and Innovation Work with Bridgelux
The agency will support the LED lighting technology innovator with thought leadership, global branding and product marketing in the U.S., China and Hong Kong
SAN FRANCISCO, Oct. 15, 2014 /PRNewswire/ -- Ruder Finn, Inc., a leading independent global communications agency, today announced that it has added Bridgelux, a global LED lighting technology innovator, to its growing roster of technology clients following a competitive pitch. This new account further expands the agency's leading technology and innovation practice, building on its strength in supporting multinational companies and start-up clients in the technology space.
Bridgelux is a pioneer in Solid State Lighting (SSL) performance and system optimization, focused on the expanding market for light emitting diode (LED) technologies. Applications include luxury retail environments, streetlights, and commercial and industrial lighting. Bridgelux platforms allow for integration of smart sensors and wireless communication technologies and its SSL solutions provide up to 65 percent in energy consumption savings over traditional lighting. Ruder Finn's offices in San Francisco, New York City, China and Hong Kong will collaborate to help Bridgelux rebrand, build thought leadership, ideate and execute experiential marketing stunts, localize key messages and amplify brand visibility.
Commenting on the appointment, David Connors, vice president of marketing and corporate development at Bridgelux, said: "We're at a pivotal point in time for the LED industry at large, and it's a big opportunity for us to promote executive thought leadership and create brand preference and expanded market pull for Bridgelux in key regions around the world with Ruder Finn's expert help. We selected them as our agency of record because of their creative approach, experience in leading industry transformations, and access to a broad talent pool in China."
Ruder Finn's technology and innovation practice supports a varied roster of clients across industries. The agency's partnership with Bridgelux further diversifies and deepens Ruder Finn's expertise in technology communications and reinforces the agency's focus global cross-office collaboration.
"This year, our technology practice has continued to thrive and expand with signature new assignments from global multinationals, industry leaders and innovative startups," said Kathy Bloomgarden, CEO, Ruder Finn. "Bridgelux is a leader in their field and an impressive addition to our growing roster. We're excited to have the opportunity to help them rebrand and build thought leadership across the world."
ABOUT RUDER FINN, INC.
Ruder Finn, Inc. is one of the world's largest independent communications agencies with dual headquarters in the U.S. and China. Founded in 1948, Ruder Finn serves the global and local communication needs of over 250 corporations, governments and non-profit organizations. The agency is organized around four strategic pillars that reflect its core areas of expertise: Health & Wellness, Corporate & Public Trust, Technology & Innovation, and Consumer Connections. RFI Studios, the agency's full-service digital practice, leads the industry in designing and developing internal collaboration platforms, building conversations and communities around brands, and staying top-of-mind in the world of mobile applications. Ruder Finn's work, talent and culture have received industry-wide recognition, including the 2013 and 2014 Bulldog Stars of PR's Global Agency of Year Award in the Multinational Practice category and 2013 and 2014 PR News' Top Places to Work in PR Award. For more information, visit www.ruderfinn.com and whatsnext.ruderfinn.com.
CONTACT:
Meagan Sloan
Ruder Finn, Inc.
(212) 583-2760
[email protected]
SOURCE Ruder Finn, Inc.
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