Rubbermaid Takes the Dread Out of Bathroom Cleaning With Innovative Bathroom Cleaning Tools

ATLANTA, Sept. 13, 2012 /PRNewswire/ -- Newell Rubbermaid (NYSE: NWL) is introducing new solutions from Rubbermaid® to make bathroom cleaning easier, quicker and more hygienic, extending the iconic brand's presence further into the home and widening its cleaning category offerings. Rubbermaid Bathroom Scrubbers and the Rubbermaid Clean & Dry™ Plunger make some of life's least favorite chores simpler and more effective.

(Photo:  http://photos.prnewswire.com/prnh/20120913/CL72543)

"Our research tells us again and again that when consumers use Rubbermaid solutions in their homes, they feel free to live their lives and focus on what really matters," said Steve Pawl, Vice President of Marketing for Rubbermaid. "This insight naturally extends to the bathroom, where consumers are constantly seeking simpler and more effective solutions. Our line of new Rubbermaid Bathroom Scrubbers and the Clean & Dry Plunger join the Reveal Microfiber Spray Mop to extend the ways Rubbermaid is helping consumers achieve a clean and organized home quickly and effectively."

Seventy percent of consumers clean their bathroom at least once per week, despite an aversion to the task. Existing tools like sponges and disposable wipes make it difficult to clean hard-to-reach places. Consumers desire tools that can be customized to their specific frustration, cleaning method and bathroom. Rubbermaid Bathroom Scrubbers provide four tools including the Spray Scrubber, Extendable Scrubber, Flexible Scrub Brush and 2-in-1 Scrubber. A variety of switchable pads are available – including Scour, Sponge, Bristle and Disposable Pads – so no matter the mess or surface, cleaning can be tailored to fit the consumers' preferred method of cleaning.

After just one use, traditional plungers are coated with up to 3.2 million harmful bacteria that reside in toilets, and contaminated water ends up dripping onto floors and cabinets. Remedies like placing plungers into a trash can or plastic bag do not stop the spread of germs. The Rubbermaid Clean & Dry Plunger is exclusively protected with NeverWet™ nanotech coating which forms a shield that repels water. Like car wax, water instantly beads up and rolls off the Clean & Dry Plunger reducing the spread of germs and eliminating drips.

The Rubbermaid Clean & Dry Plunger is now available at The Home Depot, Meijer, Menards and select Walmart, Target, Costco and Lowe's stores nationwide and on www.rubbermaid.com for a suggested retail price of $12.99.  Rubbermaid Bathroom Scrubbers are now available at The Home Depot, Meijer, Menards and select Walmart and Target stores nationwide and on www.rubbermaid.com with suggested retail prices ranging from $3.99 to $14.99.

For more information on Rubbermaid Bathroom Scrubbers, Rubbermaid Clean & Dry Plunger and other Rubbermaid products, visit www.rubbermaid.com. See a side-by-side demonstration of a traditional plunger versus the Rubbermaid Clean & Dry Plunger at www.youtube.com/NewellRubbermaid.

About Newell Rubbermaid
Newell Rubbermaid Inc., an S&P 500 company, is a global marketer of consumer and commercial products with 2011 sales of approximately $5.9 billion and a strong portfolio of leading brands, including Rubbermaid®, Sharpie®, Graco®, Calphalon®, Irwin®, Lenox®, Levolor®, Paper Mate®, Dymo®, Waterman®, Parker®, Goody®, Rubbermaid Commercial Products® and Aprica®.

This press release and additional information about Newell Rubbermaid are available on the company's website, www.newellrubbermaid.com.

NWL-PR

SOURCE Newell Rubbermaid Inc.

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