RSW/US Invited to Speak at HubSpot's Inbound Marketing Conference

Previews New "Put on that Damn Sales Hat!" Handbook for Agency New Business

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Aug 22, 2012, 10:58 ET

CINCINNATI, Aug. 22, 2012 /PRNewswire/ -- RSW/US has been invited to speak on the topic of maximizing the effectiveness of agency new business during the upcoming annual Inbound Marketing Conference sponsored by HubSpot. The conference will be held in Boston from August 27th-30th.

During the presentation, Mark Sneider, Owner/President of RSW/US will preview the 17 "Chapters" of his new handbook: Put on that Damn Sales Hat!. The handbook is a quick and simple "how to" guide to help agencies more easily work their way through the entire business development process, from initial outreach through to close.

According to HubSpot VAR Channel Marketing Manager Patrick Shea, "I am extremely excited for Mark's topic. His insights and data will give agencies a chance to look into the mind of a marketer or business owner (their ultimate end client) and understand, at a deeper level, what they need, look for and expect from an agency."

According to Sneider, "Many agencies don't know how to effectively manage meetings and don't know how to put on their sales hat and move opportunities to close. This presentation and the handbook are designed to help."

In this presentation, Mark will juxtapose Agency perceptions and Marketer realities, looking at prospecting best practices, first prospect meeting do's and don'ts, the necessary steps to move conversations forward to close after initial contacts are made, and to how to most effectively manage an RFI, RFP, and pitch process.

Insights will help agencies improve their new business outreach, increase the likelihood of engaging prospects, and improve their hit rate when trying to win new business.

About Mark Sneider and RSW/US

Mark Sneider brings a perspective to the market unlike any agency new business consultant in the industry. Not only does his company, RSW/US, survey Marketers annually to better understand their needs so his firm can help their 50+ agency clients win more new business, but his sister company RSW/AgencySearch, also gleans valuable, first hand insights directly from marketers during his company's managed agency searches. These unique perspective sources help agencies better understand what works as they make their way through the maze of the new business world.

More information about RSW/US can be accessed at: www.rswus.com or by contacting Lee McKnight, Jr. at [email protected].

Contact: Lee McKnight
Phone: 513-559-3111
Email: [email protected]

SOURCE RSW/US