RSW/US Changes the Face of Agency Search

"Finally, a search firm that works both sides of the fence....fairly."

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Apr 20, 2010, 10:00 ET

CINCINNATI, April 20 /PRNewswire/ -- RSW/US announced the official launch of what it has been told by its first two clients, as being a better and fairer way to manage agency searches. And the best part about RSW/US' agency search service is it doesn't cost marketers a dime.

"In the 5 years I've been in the business of helping agencies find new business, I've heard complaint after complaint about the RFP process – from both sides of the fence," says Mark Sneider, Owner/President of RSW/US, an agency new business/agency search firm.

RSW/US is in contact with 1000's of agencies across the nation every month, so it has a great sense of where the talent is, regardless of the type of firm. In addition, RSW/US reaches out to 1000's of marketers every month on behalf of its over 40 agency clients, so it seemed natural for RSW/US to help marketers find better agencies.

Sneider goes on to say, "There are some firms that charge agencies to register in their database and some firms that make agencies 'join' their consulting group in order to get on the consideration set. And then there are marketers who 'cattle call' agencies for reviews. This is a nightmare for agencies and certainly cannot be a fun process for marketers to manage."

RSW/US keeps the whole process simple. They don't charge marketers a dime. They take a commission from the winning agency – just like a new business person might get a commission on a sale. They work to help the agencies just as much as they help the marketer through the process.

After successfully managing a digital media planning/buying search for a major national enterprise software company and an AOR search for a major national wine brand, RSW/US feels poised to get more aggressive in helping other marketers find better talent. Marketers can register their needs on RSW/US' site (www.rswus.com). Agencies can also register (for free) to become part of RSW/US' agency database.

RSW/US is an agency new business/agency search firm that operates on two levels: 1) They operate like a virtual business development group to help agencies build pipelines of qualified new business opportunities; and 2) They help marketers find better agencies. More information can be accessed at: www.rswus.com or by contacting Sneider at 513.559-3101 or via email at [email protected].

SOURCE RSW/US