Roomer Announces Partnership with the Boutique & Lifestyle Lodging Association (BLLA)

NEW YORK, Jan. 28, 2014 /PRNewswire/ -- Roomer (www.RoomerTravel.com), the first travel website to ever provide a solution for nonrefundable hotel rooms, today announced its partnership with The Boutique & Lifestyle Lodging Association (BLLA), the first and only alliance association dedicated to uniting the world's independent boutique and lifestyle hotels and small brands.

As part of its ongoing initiative to develop strategic partnerships with prestigious hotel brands around the globe, Roomer is eager to establish yet another influential and significant alliance within the travel and hospitality space. The value Roomer will provide to BLLA will be to fill nonrefundable room cancelations at all of its properties, and provide guests who need to cancel their reservation, with an alternative option. The partnership will essentially allow the hotels to keep their inventory at a steady level, as well as generate additional revenue with new customers who book a room at one of BLLA's properties, through Roomer. 

"Roomer has long admired and respected boutique and lifestyle hotels as a distinctive subset of the travel industry," said Richie Karaburun, Managing Director of Roomer USA. "Through our collaboration with BLLA, Roomer will be able to provide consumers with more boutique hotel options to select through our website, while granting the company a new online platform to market themselves and compete for reservations from larger chain hotels."

"BLLA's mission is to help small brand and independent boutique and lifestyle hotels successfully compete on a level playing field with major hotel companies and adding Roomer to the strategy is an element that will increase our hotel member's customer satisfaction by converting guest cancellations into direct business while helping the hotels show diminishing numbers of annual cancellations and no-shows," said Frances Kiradjian, BLLA Founder and Chairwoman.

"We believe that BLLA hotels will greatly benefit from a partnership with the Roomer marketplace, specifically through increased consumer awareness and visibility within the online universe of available hotel rooms," continued Ms. Kiradjian. "We are very excited to be an early adopter of the Roomer platform and booking site in order to provide thousands of independent boutique and lifestyle hotels, an opportunity to increase their occupancy rates by utilizing a platform that requires no distribution costs to BLLA and its hotel rooms in the marketplace."

Further details on this and other partnerships will be announced throughout the year. For more information, please visit: www.RoomerTravel.com or call (646) 571-2170.

About Roomer
Roomer (www.RoomerTravel.com), offers a marketplace for non-refundable hotel reservations: Users post their room, Roomer verifies the reservation, and other travelers can then browse and purchase hotel deals. This socially responsible site for hotel booking allows people to sell their hotel reservations in case of cancellation, giving them the opportunity to reduce cancellation fees and even eliminate them entirely. Buyers also get the opportunity to get major discounts on hotel rooms, as they buy the reservation from others. Roomer offers deals for hotels in all cities nationwide. For more information, please visit: www.RoomerTravel.com or call 1 (646) 571-2170.

About The Boutique & Lifestyle Lodging Association (BLLA)
The Boutique & Lifestyle Lodging Association (BLLA) is the first and only alliance association dedicated to uniting the world's independent boutique and lifestyle hotels and small brands. Created to be the unifying voice of this distinctive subset within the hospitality industry. BLLA's goal is to unite the world's collection of boutique & lifestyle properties and the suppliers that sustain them, offering them the opportunity to successfully compete on a level playing field with major hotel companies, as well as market themselves to meet the ever-increasing demand from discerning boutique-seeking clients. For more information, or to become a member visit www.blla.org.

MEDIA CONTACT:
5W Public Relations
212-999-5585
[email protected]

Boutique & Lifestyle Lodging Association
Frances Kiradjian
818-883-4363
[email protected]

SOURCE Roomer