Rokt Partners with Six Flags Entertainment to Enhance Customer Experience and Drive Additional Revenue

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Oct 24, 2023, 09:00 ET

Rokt's AI to Create More Relevant and Engaging Ecommerce Experience

NEW YORK, Oct. 24, 2023 /PRNewswire/ -- Rokt, the leading ecommerce technology company using AI to make transactions more relevant to each shopper, today announced that it has partnered with Six Flags Entertainment Corporation (NYSE: SIX) to offer more relevant experiences to the company's customers. Rokt's advanced AI unlocks additional revenue opportunities by presenting highly relevant offers to Six Flags customers purchasing tickets and season passes on its website.

"We are proud to partner with Six Flags to make its customer experience more relevant and engaging while unlocking additional revenue for the company," said Elizabeth Buchanan, CCO of Rokt. "With the launch of a new mobile app experience and new subscription offerings, Six Flags has adapted to serving its customers digitally, and we are looking forward to further enhancing the ecommerce experience through this new partnership."

Six Flags is utilizing Rokt's machine learning technology to present highly relevant offers from brands including Hulu, Hellofresh, and Homechef and more to each customer in the final stages of an ecommerce transaction, when they are most likely to convert. Rokt's technology will enable Six Flags to tap additional revenues, acquire customers at scale and deepen relationships and engagement with their existing ones.

"Our partnership with Rokt has created a diversified revenue stream for our organization that has allowed us to interact with our customers in a new way," said Stephanie Borges, Global Vice President, Strategic Marketing & Partnerships at Six Flags Entertainment Corporation. "We're looking forward to exploring how we can expand our partnership beyond ecommerce in the future."

Rokt's exclusive, closed marketplace is backed by intelligence powered by billions of transactions annually across hundreds of leading ecommerce businesses. The technology enables brands to create a seamless customer experience while controlling the types of offers eligible to be displayed to their customers. Businesses partnering with Rokt have been able to unlock incremental profitability by tailoring high-performing, relevant experiences to each customer.

About Rokt
Rokt is the global leader in ecommerce technology, enabling companies to drive incremental value from every transaction by offering highly relevant messages at the moment customers are most likely to convert. Rokt's machine learning technology has powered billions of global transactions annually for the world's leading companies, including Live Nation, AMC Theatres, PayPal, Uber, Hulu, Staples, Lands' End, and HelloFresh. Founded in Australia, with US headquarters in New York City, the company operates in 15 countries across North America, Europe and the Asia-Pacific region. Rokt for a third year in a row joined the fastest-growing private companies in the US on the Inc. 5000 list in 2023.

To learn more, visit Rokt.com.

About Six Flags Entertainment Corporation
Six Flags Entertainment Corporation is the world's largest regional theme park company and the largest operator of water parks in North America, with 27 parks across the United States, Mexico, and Canada. For 62 years, Six Flags has entertained millions of families with world-class coasters, themed rides, thrilling water parks, and unique attractions. Six Flags is committed to creating an inclusive environment that fully embraces the diversity of our team members and guests. For more information, visit www.sixflags.com. NYSE: SIX

Media Contact:
Rokt
Tarana Mehta
[email protected]

SOURCE ROKT Pte. Ltd.