Rockstar Energy Drink Enlists Pop Culture Phenomenon Angus Cloud as Brand Partner

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Oct 13, 2022, 09:00 ET

Breakout Actor Stars as the Face of the Energy Drink, Marking his First Creative Collaboration with a National Beverage Brand

PURCHASE, N.Y., Oct. 13, 2022 /PRNewswire/ -- What's next for Rockstar Energy Drink? Today, the brand announced a partnership with actor and pop culture phenomenon, Angus Cloud. Together, the two will inspire fans to fuel their passions through a series of one-of-a-kind activations.

The partnership marks a significant milestone for Angus, who will bring his creativity and style to the popular energy drink brand. Following his breakthrough role on HBO's hit show, 'Euphoria,' Angus has since captured the attention and adoration of the masses, with fans begging for more.

Rockstar Energy Drink Enlists Pop Culture Phenomenon Angus Cloud as Brand Partner

Now, Angus is joining forces with Rockstar Energy to celebrate cultural moments that reflect Angus' many passions which align with the values and brand ethos of Rockstar Energy.

"I've been drinking Rockstar Energy for a while, so when they came to me with this partnership opportunity, I couldn't think of a more dope collaboration," says Angus Cloud. "I'm always moving and lucky enough to be trying new things along the way, and I want to share my experiences with others to hopefully inspire their adventures."

"Angus Cloud is passionate about everything he does and continues to push the limits for what's next, not just in the acting world, but fashion, art, and more - making him the perfect fit for this collaboration," said Fabiola Torres, PepsiCo General Manager and Chief Marketing Officer of the Energy Category. "Together, we'll bring to life our joint passions and show fans that anything is possible if they focus their energy."

As the official energy drink of Formula Drift, the partnership will kick off with Angus joining the excitement for the Formula Drift Finals in Los Angeles on October 15, 2022. Since 2003, Formula Drift has been the epitome of auto performance and street culture, becoming one of the fastest growing motorsports series in the US. The activation leans into Angus and Rockstar Energy's passion for pushing the limits.

To stay up-to-date on what's next for Rockstar Energy and Angus, follow @rockstarenergy. There's more to come.

About Rockstar Energy Drink
Founded in 2001, Rockstar Energy Drink produces beverages that celebrate the young hustlers focused on their journey. With over 20 Rockstar Energy products and five sublines available at convenience and grocery outlets in over 30 countries globally, Rockstar Energy gives you a bold, refreshing boost, full of benefits and loaded with flavors. For more information, visit www.rockstar energy.com and follow on Instagram, Twitter, Facebook, TikTok and Youtub e @rockstarenergy.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visitwww.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.

Contact: [email protected]

SOURCE PepsiCo