Robert Graham Announces Platinum Sponsorship Of 6th Annual goldRush Rally To Support Taylor Lynn Foundation

NEW YORK, May 29, 2014 /PRNewswire/ -- Robert Graham is pleased to announce that the brand will serve as the platinum sponsor for the 6^th Annual goldRush Rally (GR6) to raise awareness and funds for Taylor Lynn Foundation. Taylor Lynn Foundation is focused on enhancing the lives of children through micro-grants, while educating individuals to "take a moment to give back."

The journey for the ultimate cross-country road rally will begin in Las Vegas on May 31, 2014 with a kick-off toast at the Fashion Show Mall's free-standing Robert Graham store, making its way to the grand finale in New York City on June 7, 2014 at the Bleecker Street Robert Graham free-standing store, plus other NYC venues, with multi-city stops en route to Park City, Denver, Chicago, Cleveland – Rock & Roll Hall of Fame, and Washington, D.C.

As part of the rally, Robert Graham has branded two McLaren MP4-12Cs with intrinsic branded design details

"We are thrilled to serve as platinum sponsor for the 2014 goldRush Rally," said Neal Kusnetz, President of Robert Graham. "It made so much sense to continue to work with goldRush Rally bringing in greater awareness to Taylor Lynn Foundation, a noble children's cause and giving back to the community around us through the micro-grant concept."

Robert Graham is also proud to design the exclusive Taylor Lynn Foundation logo heart. The logo heart is cut from a unique pattern of a shirt design and will be placed on the rally cars as donors contribute to the cause.

In addition, Robert Graham will sell limited edition goldRush Rally sport shirts through their Fashion Show Mall, Bleecker Street, and digital flagship stores. The brand will donate 5% of net sales from the exclusive style to Taylor Lynn Foundation in addition to a percentage of net sales from the Las Vegas and NYC stores.

California Pizza Kitchen, the authority on California-style pizza and industry leader in creative dining with 276 restaurants worldwide, will also be part of the journey feeding the participants and fans along the route. G.J. Hart, Executive Chairman and Chief Executive Officer of California Pizza Kitchen, is also an avid Robert Graham collector who has accumulated over 100 shirts and has a Robert Graham shirt in his namesake. CPK will have a Porsche wrapped in an exclusive branded design.

"California Pizza Kitchen is proud to partner with Robert Graham on its cross-country journey in support of the Taylor Lynn Foundation," says Hart, whose namesake Robert Graham shirt, the 'Gerard,' became one of the company's best sellers. We're looking forward to helping kick off the goldRush Rally in Las Vegas and will be cheering from the sidelines until the grand finale on Bleecker Street."

"This partnership is a natural fit given how much Robert Graham and California Pizza Kitchen have in common," explained Michael Buckley, Chief Executive Officer of Robert Graham. "Both celebrate all things unique and dare to be different, and we're also committed to giving back to people and communities in meaningful ways." The 'Gerard' shirt will be making a special, limited-run re-appearance in stores for Fall 2014.

The Robert Graham branded cars will ride along the scheduled route with more than 80 other high-end vehicles as part of the rally to benefit Taylor Lynn Foundation. Follow along throughout the entire rally with the dedicated hashtag #RGForGoldRush.

ABOUT ROBERT GRAHAM
Robert Graham is 'American Eclectic.' Since its launch in 2001, Robert Graham was created on the premise of introducing sophisticated, eclectic style to the fashion market as an American-based company with an intention of inspiring a global movement. Robert Graham received the 2014 "Menswear Brand of the Year" award from the American Apparel & Footwear Association. Robert Graham creates four menswear and women's wear collections a year—spring, pre-fall, fall and resort. Robert Graham now operates freestanding stores in locations including Los Angeles's Venice Beach, Houston, Las Vegas, Boca Raton, Palm Beach Gardens, New York's Long Island, Short Hills, New Jersey, Bleecker St in New York City, Mohegan Sun Resort and Casino and Scottsdale, Arizona. At the time of press, the following store is being constructed: NorthPark Center in Dallas, Texas. The brand also sells at luxury department stores and boutiques including Neiman Marcus, Nordstrom, Saks Fifth Avenue and Bloomingdales nationwide, and Harry Rosen throughout Canada. Robert Graham has retail presence in more than a dozen countries around the world and has showrooms located in New York City, Los Angeles, Dallas, Toronto, Montreal, Vancouver, and Dusseldorf. (www.robertgraham.us)

ABOUT CALIFORNIA PIZZA KITCHEN
Born in Beverly Hills in 1985, California Pizza Kitchen (CPK) is a leader in authentic California-style cuisine and is widely known for its innovative menu items. California Pizza Kitchen provides a range of California-inspired dishes for guests who Seek the Unique, from signature hand-tossed and hearth-baked pizzas, to imaginative salads, pastas, entrées, soups, sandwiches and hand-crafted cocktails. A Southern California classic, CPK incites international cravings in more than 11 different countries. In 2013, CPK was named America's Best Pizza Chain in a survey conducted by The Daily Meal and in 2014 was recognized by Entrepreneur magazine and its readers as one of The 120 Most Trusted Brands. For more information on California Pizza Kitchen visit cpk.com. Follow us on Twitter @calpizzakitchen, like us on Facebook at www.facebook.com/californiapizzakitchen and stay connected through http://instagram.com/californiapizzakitchen (#newcpk)

ABOUT GOLDRUSH RALLY GR6™
In just five years goldRush Rally has not only established itself as the premiere automotive lifestyle Rally, but as an international public event for the prominent guests it attracts. With no detail left untouched, goldRush Rally challenges you to find a better means of celebrating the automotive dream than with us. This year prepare to make your way through the United States, traveling from Las Vegas to New York with stops in Park City, Denver, Chicago, Cleveland, and DC. GR6 participants can look forward to eight days of breathtaking routes, five star accommodations and VIP entertainment throughout the scheduled and programmed tour. The dates are locked in and the rally is set to take place from May 31st to June 7th, 2014. www.goldrushrally.com [email protected]

ABOUT TAYLOR LYNN FOUNDATION
Taylor Lynn Foundation is focused on enhancing the lives of children, while at the same time educating individuals to "Take a moment to give back." Taylor Lynn Foundation provides microGRANTs to children which range from $100 to $1000. These microGRANTs allow children to participate in events or activities they would not have access to otherwise. To show appreciation for each microGRANT received, each child creates their own way to give back to the community with the assistance of their sponsor. This way children who receive microGRANTs understand what it means to give as well as receive. This unique concept allows each of the Taylor Lynn Foundation microGRANTs to impact the lives of at least two people. www.taylorlynn.org

SOURCE Robert Graham

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