ROAR Groupe Awarded Social Media Agency of Record for Massage Envy

NEW YORK, June 9, 2016 /PRNewswire/ -- ROAR, a Publicis Groupe Solution, announced today that it has been selected by Massage Envy, the pioneer and largest national franchisor of massage and skincare services, as its Social Media Agency of Record following a competitive review. ROAR will manage all social media efforts across Massage Envy's core channels: Facebook, Instagram, Twitter and web -- including social strategy, content creation, digital experiences and social engagement.

"As the way people consume information and engage with brands evolves, we want to meet customers where they are with a compelling and unique voice that extends our broader marketing efforts," said Derek Detenber, senior vice president of marketing at Massage Envy. "ROAR's approach and social expertise demonstrate a real knowledge of our business and our consumer. Their ability to utilize emerging platforms and technology in the space will be key to delivering meaningful and relevant content to our members and guests."

Massage Envy believes total body care is an integral part of everyone's well-being journey. Through its innovative membership model, the Massage Envy franchise system enables customers to utilize massage and skincare services as a part of their wellness routine. This idea was introduced in its new advertising campaign called "Because Everything." The campaign removes words such as "luxury," "pamper" and "treat" usually associated with massage and facials. The ROAR Groupe will help fuel this transformation. The agency plans to kick off its efforts with a special Father's Day social media campaign, The Hug Drive.

Leigh Baker, Executive Vice President and Managing Director at ROAR, shared, "We believe social is increasingly the new canvas for creativity and engagement. We're excited about the opportunity to work with Massage Envy, not just because it's such a great brand, but also because their team shares our progressive view of the social space. We're going to do amazing work together."

About ROAR (www.roargroupe.com)

ROAR is a Publicis Groupe Solution where Strategy, Creative, UX, Media and Analytics shed silos to form a single team — with singular results. ROAR is headquartered in New York and has an additional presence in Atlanta. ROAR's client roster includes JPMorgan Chase, Arby's, Google and Massage Envy.

Media Contact: Jessica Carruth, Senior Marketing & PR Manager, 470-225-3341, [email protected]

About Massage Envy

Massage Envy, based in Scottsdale, Arizona, is a national franchisor, and through its franchise locations, is the leading provider of therapeutic massage and skincare services. With its membership model, Massage Envy believes total body care is an integral part of everyone's well-being journey. The Massage Envy franchise system is, collectively, the largest employer of massage therapists and estheticians, with more than 25,000 dedicated professionals that provide best-in-class service to over 1.65 million members. Founded in 2002, Massage Envy has more than 1,100 franchise locations in 49 states that have together delivered more than 100 million massages and facials. The company was recently ranked No. 1 Best Franchise with an initial investment of $500,001 and up by Forbes. For more information, visit www.MassageEnvy.com, or follow us on Twitter @MassageEnvy and Facebook www.facebook.com/MassageEnvy.

About Publicis Media

Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its four global brands, Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449, and supported by its digital-first, data-driven Global Practices which together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 13,500 employees worldwide.

Twitter: @PublicisMedia

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SOURCE ROAR

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