Road to Runway Uncovered at Mercedes-Benz Fashion Week Swim

MONTVALE, N.J., July 18, 2012 /PRNewswire/ -- The streets of Miami are about to get hotter as Mercedes-Benz Fashion Week Swim gets underway July 19 – 23 with a packed schedule of 32 designers showing their 2013 collections alongside the newest Mercedes-Benz convertibles including the all-new 2013 SL63 AMG.

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(Logo:  http://photos.prnewswire.com/prnh/20100901/NY58315LOGO )

With many of the fashion industry's top swimsuit designers showing off their most innovative collections during the five-day event, Mercedes-Benz will roll-out the new SL63 AMG and showcase its unparalleled capability to create bespoke vehicles out of the highest-quality paints, leathers and trims.  The SL63 AMG is exemplary of pure performance and chic design – the iconic AMG roadster features an ultra-premium diamond white exterior with a red and black colorblocking luxe leather interior and hand sewn cross-stitching as well as a carbon fiber trim.  The 19" AMG Triple 5-Spoke Wheels with silver brake calipers and panorama sunroof make this vehicle the most eye-catching fashion statement to roll down Ocean Drive.

The SL63 AMG will premiere on July 20 at "Bespoke by Mercedes-Benz," an event the brand is throwing on The Raleigh hotel pool deck.  Hosted by Laure Heriard Dubreuil, Founder & CEO of The Webster Miami, and jewelry designer, Mary Kate Steinmiller, the exclusive invite-only media event will highlight the point of intersection between the worlds of fashion and luxury automobiles.  Guests will take part in a "do-it-yourself" themed fashion project right beside the SL63 AMG.

With the help of the hosts, attendees will have the opportunity to create their own bespoke fashion accessories including jewelry, headbands, and clutches using Mercedes-Benz vehicle leather and other luxe materials.  Mary Kate Steinmiller's limited-edition Mercedes-Benz fashion accessories will be on sale exclusively at The Webster following the event. 

"When Mercedes-Benz approached me, it was natural because of what The Webster Miami represents and our common appreciation for luxury. My clients drive Mercedes-Benz and it was fun to create fashion accessories with my friend Mary Kate to connect the two worlds," said Laure Heriard Dubreuil, Founder & CEO of The Webster Miami.  "I am so excited to be working with Mercedes-Benz and cannot wait to show our customers the amazing limited-edition fashion accessories made out of vehicle leather that were created for The Webster Miami."

For more information about Mercedes-Benz Fashion Week Swim at The Raleigh, and for a schedule of shows and events, visit http://miami.mbfashionweek.com/.

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About Mercedes-Benz USA

Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz in the United States.  MBUSA offers drivers the most diverse line-up in the luxury segment with 14 model lines ranging from the sporty C-Class to the flagship S-Class sedans and the SLS AMG supercar.  

MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans and smart in the US.  More information on MBUSA and its products can be found at www.mbusa.com, www.mbsprinterusa.com and www.smartusa.com

SOURCE Mercedes-Benz USA

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