Richardson and Training Industry, Inc. Release New Research, Best Practices in Design and Delivery of Sales Training Programs

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Jan 16, 2015, 12:00 ET

PHILADELPHIA, Jan. 16, 2015 /PRNewswire/ -- Richardson, a leading global sales training and performance improvement company, and Training Industry, Inc. announced that it has launched a new research report, Best Practices in Design and Delivery of Sales Training Programs.

The report researched the programs and initiatives that organizations are using for sales training and any patterns in how these organizations leverage external providers to assist in achieving performance goals. The study, which included 223 companies, reveals several key findings, including:

Only 22% of organizations' sales training programs were rated "very" effective
Instructorled classroom training, onthejob training, and onthejob coaching are currently used most frequently
Instructorled online training, videobased learning, mobile learning, and social learning are most frequently identified for planned use
External providers were leveraged most often for training sales representatives and managers, defining sales process , and providing L&D data/tools (e.g., CRM)

"This particular study provides a better understanding of how effective organizations deliver sales training, what they're training, and when they're leveraging thirdparty providers," said Tom Whelan, Training Industry, Inc.'s Director of Corporate Research. "Organizations armed with this information can make more informed decisions about where to allocate sales training resources—including strategies and practices they may not otherwise have considered."

"Training, developing, and building the skills of the sales team is a critical element to every organization," says Jim Brodo, SVP of Marketing for Richardson. "With the growth of digital technologies and changes in the selling market great training is critically important to every organization. This report offers valuable market information and best practice data, and will help to provide a direction where organizations can focus on to maximize their sales training investments."

To download this report, please click here.

To learn more about Richardson, please contact Jim Brodo at [email protected] or visit www.richardson.com.

About Richardson
Richardson (http://www.richardson.com) is a global sales performance company that helps leading organizations improves sales results. We do this in three ways. We analyze the structure and talent of your sales force, we train and develop your sales team, and we continue that development through coaching and reinforcement. We equip your sales leaders and sales force with the skills and strategies they need to win in today's complex selling environment. What is unique about Richardson is how we create truly customized solutions that change behavior and provide measurable results.

About Training Industry, Inc.
Training Industry, Inc.'s focus is on helping dedicated business and training professionals get the information, insight, and tools need to more effectively manage the business of learning. Our website, TrainingIndustry.com, spotlights the latest news, articles, case studies and best practices within the training industry.

SOURCE Richardson