RIBBIT ANNOUNCES REVEALEDAFFORDABILITY® BANK BEHAVIOR TECHNOLOGY TO DRIVE SMARTER LENDING DECISIONS IN A CHANGING ECONOMY

OXFORD, Ohio, May 25, 2022 /PRNewswire/ -- RIBBIT, the Bank Behavior Experts, announces RevealedAffordability® technology – a bank account affordability solution powering a suite of non-permissioned and consumer-permissioned data products – that delivers real-time, predictive assessments of income, spending behavior, and identity to inform smarter credit underwriting decisions.

Consumer cash flow cycles have been negatively impacted by the cessation of government pandemic stimulus and recent inflationary spending pressures. RIBBIT's bank behavior data reveals that consumers are now 31% more likely to spend their entire bank account balance each week, despite a relatively steady earned income stream. These cash flow cycle changes are pressuring consumers to increase financing activity by up to 22%, primarily from buy-now-pay-later, earned wage access, and short-term installment loans. Fraudulent bank accounts have also increased two-fold with more than 750K fraud accounts using multiple identities in the last 30 days. The result is a 40% decrease in consumer "affordability" – the ability to pay financial obligations – which won't show up in credit data for another 6-8 weeks.

RIBBIT's RevealedAffordability® technology leverages the recency and accuracy of bank data to deliver a more timely assessment of a consumer's financial health than credit data alone. Thousands of bank behavior insights evaluate income stability, account ownership, and spending behavior to generate a true appraisal of affordability. RIBBIT's data can be actioned anywhere in the application process no matter how the consumer chooses to provide their information, including: 1) KYC and identity verification, 2) bank account enrollment, and 3) permissioned online banking access. Fast-paced financial service providers can now access a host of predictive bank behavior attributes, rules, and scores to accurately assess the 95% of U.S. households with a bank account.

"Bank behavior puts real-time income and affordability insights into the hands of financial service providers to make more informed decisions," states RIBBIT CEO, Shawn Princell. "We built our RevealedAffordability® technology to be deployed throughout the consumer journey – new applications, payments, account management, and collections – to enrich any use case with the power of bank data."

In 2020, lenders admitted a lack of confidence in decisioning on 62% of the U.S. population due to the impact of COVID-19 and the inability of credit data to assess affordability during dramatic economic shifts. RIBBIT's RevealedAffordability® technology continuously learns from new behaviors to support adaptive decisioning in a changing economy. Derived from a unique combination of a robust payments database and AI-enhanced cash flow analytics, RIBBIT's bank behavior data has quickly become an essential tool for financial service providers looking to expand opportunities to their customers.

For media inquiries, interviews, or additional information contact [email protected].

RIBBIT leverages the recency and completeness of bank behavior to empower financial service providers to make smarter decisions, promote financial inclusion, and reduce fraud. Consumers and small businesses can now use their own bank and payment data to improve access to quality financial services. With AI-powered bank behavior insights, RIBBIT delivers instant actionable intelligence deployed via APIs and human readable AffordAI^® reports that drive customer acquisition with less friction and more accuracy than traditional tools. Learn more about the Bank Behavior Experts at www.RIBBIT.ai.

SOURCE RIBBIT

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED