Revolutionary E-Cigarette Company blu Cigs Selects Atrinsic as Affiliate Network Agency of Record

CHARLOTTE, N.C., April 27, 2011 /PRNewswire/ -- blu Cigs (www.blucigs.com), the only U.S. e-cigarette brand delivering superior style and flavor, along with the freedom to enjoy smoking virtually anywhere, today announced that is has selected Atrinsic Affiliate Network (AAN) as its affiliate network and search management agency of record. AAN is part of Atrinsic Interactive, a division of Atrinsic, Inc. and one of the industry's most rapidly growing affiliate networks  - recently recognized as one of the Top 10 search marketing agencies for 2010, by Advertising Age.* As part of the agreement, blu's 9,000 affiliates will migrate to the Atrinsic Affiliate Platform, as the company takes over all search marketing and display advertising for blu, as well as provide its industry-leading BrandLock technology.

"As our brand grows in popularity, and we continue to evolve and innovate in the marketplace, it's become more important than ever to broaden and deepen awareness of blu through quality affiliate relationships," said Jason Healy, President of blu.  "Partnering with Atrinsic Interactive - with its fully integrated, multi-channel programs and its industry-leading technology and customer support  - will only increase and further extend that market awareness, while maintaining the consistency and integrity of our brand message across thousands of affiliate partners."

blu Cigs (www.blucigs.com) is the largest domestic provider of electronic cigarettes or 'e-cigs,' a high-tech alternative to traditional tobacco cigarettes offering a similar look and feel without the smell, tar, ash, tobacco, or other chemicals associated with traditional cigarettes.

"We are pleased to have the opportunity to work with blu, as the company cements its leadership in the marketplace," said Aaron Baker, Executive Vice President of Atrinsic.  "Affiliate marketing will be a key component to successful and cost-effective market penetration for blu.  As we migrate their affiliates to the our state-of-the-art platform, blu can rest assured that they will have the industry's most reliable and sophisticated tracking technology in place to identify new affiliate opportunities, while also ensuring full brand protection."

The Atrinsic Affiliate Network, which recently upgraded its platform to incorporate the industry's most advanced tracking technology, provides multi-level and reliable reporting and fraud protection services to increase ROI and protect brand integrity. The network platform also features cutting-edge 'emerging channels functionality including capabilities in mobile that includes tracking and reporting, ad delivery and opt-in mobile number acquisition, as well as the ability to track affiliate sales through online video, rich media and social media integration.

About Atrinsic Interactive

Atrinsic Interactive, a division of Atrinsic, Inc., is a full service agency and affiliate network ranked by Advertising Age as one of the top 10 Search Marketing Agencies for 2010.* Offering clients a cross-platform approach, Atrinsic Interactive is dedicated to delivering customers to its clients in the most cost-efficient manner possible by bridging the gap between search and other online marketing channels. Atrinsic Interactive helps advertisers drive leads, acquire customers and build brands through an integrated suite of customer marketing solutions and technology, including SEM/SEO services, business intelligence, social media, the Atrinsic Affiliate Network, display advertising, email marketing, mobile marketing, creative services, and its proprietary brand protection technology, Brandlock.

About Atrinsic Affiliate Network

The Atrinsic Affiliate Network (AAN) is one of the industry's most rapidly growing affiliate networks serving top tier clients. The network is dedicated to connecting advertisers with relevant and top-tier publishers and to providing publishers with profitable and effective advertiser relationships. Featuring Atrinsic Interactive's proprietary brand protection technology (Brandlock), AAN minimizes cross-channel cannibalization from other online marketing channels and includes Atrinsic's world-class business intelligence platform, designed to drive affiliate distribution and maximize marketing return on investment for clients.

About blu Cigs

blu Cigs is an innovator and the only US e-cigarette brand delivering the one-two punch of superior style and flavor, along with the freedom to enjoy smoking virtually anywhere. blu's high-tech "e-cigs" look and feel just like traditional cigarettes – without the smoke, smell, tar and ash. blu Cigs are battery-operated – creating a smoke-free vapor "puff" that evaporates within seconds. blu Cigs are available in convenient disposables or rechargeable packs for continuous daily use, with or without nicotine and in a variety of flavors. blu Cigs have been featured in the presenter gift bags at the Grammy Awards and other celebrity events, and are used by a number of A-list actors, musicians, and athletes. Based in Charlotte, NC – at the heart of tobacco road – blu Cigs is the only e-cigarette provider whose ingestible contents are 100% made in the USA. For more, visit www.blucigs.com.

Forward Looking Statements

This press release contains forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the Company's actual results in future periods to differ materially from forecasted results. A number of factors, including those described in the Company's filings with the U.S. Securities and Exchange Commission (SEC), could adversely affect the Company. Copies of the Company's filings with the SEC are available from the SEC, may be found on the Company's website or may be obtained upon request from the Company. The Company does not undertake any obligation to update the information contained herein, which speaks only as of this date.

*Advertising Age April 26, 2010 "Agency Report 2010" Top 25 Search Agencies

SOURCE blu Cigs

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