Revo Polarcast(TM) Lens Technology Provides The Plastiki Crew with Unmatched Protection Against Harmful UV Light and Ocean Glare During Eco-Conscious Transpacific Journey

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Jul 06, 2010, 09:00 ET

FOOTHILL RANCH, Calif., July 6 /PRNewswire/ -- Revo is proud to be the exclusive eyewear provider for The Plastiki Expedition: an approximately 11,000 nautical mile journey-with-a-message from San Francisco, California, to Sydney, Australia, that set sail in March and is expected to conclude in late July.

(Photo: http://photos.prnewswire.com/prnh/20100706/LA30491)

(Photo: http://www.newscom.com/cgi-bin/prnh/20100706/LA30491)

The Plastiki is a one-of-a-kind catamaran engineered from approximately 12,500 reclaimed plastic bottles and Seretex, an innovative, self-reinforcing PET material that is completely recyclable.

Led by acclaimed adventurer and environmentalist, David de Rothschild, the goals of The Plastiki Expedition are to raise awareness for the massive amounts of plastic debris polluting the world's oceans, and to explore re-thinking waste as a resource by demonstrating real world solutions and reprogramming the global community on how we use, re-use, and ultimately dispose of plastics.

For the past three months, The Plastiki and her intrepid crew have withstood a barrage of weather conditions as they have plotted a course across the Pacific. To ensure their eyes receive maximum protection against dangerous UV rays, including reflected light off the ocean's surface, crew members have been outfitted with Revo sunglasses that feature industry-best polarized lens technology. In addition, lightweight and durable frames built with Revo's Motion-Fit™ system provide all-day comfort and superior performance.

"The clarity of Revo lenses allows us to see a lot farther and reduces the strain and stress on our eyes, giving us the essential opportunity to spot other ships and marine life," says expedition leader David de Rothschild. "We're out in the sun 24/7. It's glaring and bright, and it's extremely important we protect our eyes."

In keeping with the eco-conscious spirit of the expedition, crew members have been wearing various styles from Revo's Eco Collection which features sunglasses made from either Revo Re-Use™, a frame material derived from 100% recycled pre-consumer polymer resins, or Eco-Use™, a sustainable material made from the seed of the castor bean plant instead of widely used petroleum-based nylons.

"The use of post-consumer materials, Revo's ethics, and the innovations behind using recycled plastic in frame construction is very important to me and is a big factor in the foundation of our partnership with Revo," de Rothschild says. "We're excited about these developments and the possibilities to work together in the future; to figure out how we can push the envelope even farther in creating more sustainable eyewear. Revo really is walking the walk, and we're excited to be a part of it."

To learn more about Revo's sustainable and eco-friendly initiatives, please visit www.revo.com. To follow The Plastiki's progress as she nears the home stretch, visit www.theplastiki.com.

About Adventure Ecology / The Plastiki Expedition

Founded in 2005 by David de Rothschild, Adventure Ecology uses the magic and excitement of unique field missions to educate, entertain and raise awareness of environmental and social issues while driving innovative real world solutions. Adventure Ecology's latest undertaking is The Plastiki Expedition: an approximately 11,000 nautical mile voyage from the United States to Australia which aims to showcase smart thinking by using waste as a valuable resource. David de Rothschild along with his crew including skipper, Jo Royle, and co-skipper, David Thomson, are currently sailing across the Pacific aboard a state-of-the-art, sixty-foot catamaran made from 12,500 reclaimed plastic bottles and Seretex, an innovative, self-reinforcing PET material that is completely recyclable. Through this and other eco-conscious initiatives, Adventure Ecology's long-term vision is to create a global, youth-based community of change-makers that learn, share, speak, and most importantly, act to address our global sustainability issues in order to promote a greater respect, connection and responsibility for our Planet, its environment, species and people. Additional information is available at www.adventureecology.com | www.theplastiki.com.

About Revo

In 1985, Revo began as a small sunglasses brand with a big idea: technology used by NASA was just as suited for sunglasses as it was for satellites. The idea proved revolutionary, as Revo created the most advanced sunglasses on Earth. Today, Revo continues to build on a rich tradition of innovation by creating the clearest and most advanced polarized sunglasses made with Revo Polarcast™ technology. Revo is also conscious of the world's social and ecological challenges, and strives to act in a responsible and active way. The Revo Eco Collection is one way of taking responsibility, featuring sunglasses made from Revo Re-Use™, a frame material derived from 100 percent recycled pre-consumer polymer resins, and Revo Eco-Use™, a sustainable material made from the seed of the castor bean plant instead of widely used petroleum-based nylons. Targeted toward the active sport and lifestyle consumer, the 100 percent polarized eyewear collection is available at authorized Revo retail locations nationwide. Revo is held by the Luxottica Group (NYSE: LUX; MTA: LUX), a Milan, Italy-based global leader in premium fashion, luxury and sports eyewear. Additional information is available at www.revo.com.

SOURCE Revo