Retail Industry Veteran Steve Prebble Joins Catalina To Lead New Retail Solutions Group

ST. PETERSBURG, Fla., May 1, 2015 /PRNewswire/ -- Catalina, the personalized digital media company, today announced the appointment of global retail industry veteran Steve Prebble to lead its newly-formed Retail Solutions Group. Reporting to U.S. President Todd Morris, Prebble's team will work with Catalina's retail partners to improve the shopper experience by shaping new data-driven, omnichannel retail solutions.

"The next few years will see enormous change in how customers shop, increased competition including new retail models, and a demand for a customer focus through insight and experiential understanding. I see Catalina at the forefront of this capability, building on past successes and relationships yet driving change in the industry through innovation and thought leadership," said Prebble, GVP of Catalina's Retail Solutions Group.

"It is immensely satisfying knowing I'm now part of the team that delivers a combination of leading technology, digital solutions, and data and insight capabilities to help our retail partners succeed by improving shopper engagement and experience."   

Prebble has deep retail, loyalty and data service experience, having served as CEO of IRI Aztec, a global provider of market measurement services for CPG, and of Aegis Information Group, an Information Technology services company acquired by IRI in 2013; CMO and GM of Symphony EYC; SVP, marketing operations of Tesco Lotus; and in leadership positions with Supervalu, Albertsons, Shaw's and Sainsbury. 

Formation of the Retail Solutions Group is the latest in a series of significant investments Catalina is making to bring cutting edge omnichannel loyalty capabilities for retailers. Last October, Catalina acquired Cellfire, creating the CPG industry's largest pool of loadable digital promotion content.

"In a sea of digital solutions, Catalina is the only omnichannel partner that can engage 100 percent of shoppers for a retailer," said Todd Morris, President of Catalina U.S.  "Steve will focus on applying our leading capabilities to help retailers engage more shoppers, more efficiently, with greater personalization, and for greater impact than any other platform."

About Catalina
Catalina's personalized digital media drives lift and loyalty for the world's leading CPG retailers and brands. Catalina personalizes the consumer's path to purchase through mobile, online and in-store networks powered by the largest shopper history database in the world. Catalina is based in St. Petersburg, FL, with operations in the United States, Europe and Japan. To learn more, please visit www.Catalinamarketing.com or follow us on Twitter @Catalina.

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SOURCE Catalina

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http://www.catalinamarketing.com

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