Research frames how engaging marketing execution solutions can align procurement goals with marketing benefits

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Oct 30, 2017, 09:00 ET

CHICAGO, Oct. 30, 2017 /PRNewswire/ -- HH Global, the world's fastest-growing and most innovative marketing execution partner, in partnership with WBR Digital, has released the 2017 ProcureCon Benchmark Report, "Revenue Responsibility and the Evolving Role of External Procurement and Marketing Capabilities: How procurement teams can align with marketing goals to exceed corporate fiscal expectations."

The results of a survey of marketing procurement industry professionals conducted by WBR Digital, one of the world's leading providers of strategic business intelligence, uncovers that the disparity between procurement objectives and marketing goals can be mitigated by outsourced marketing execution experts.

"Our research disclosed that procurement executives understand that marketing has increasing accountability for their lead generation pipeline activities," stated Christopher Rand, WBR Insights Digital Content Manager. "The most revealing trend is for companies to outsource their creative execution and production. This process allows procurement capabilities to offer solutions to marketing to maintain their accountability - control time to market, carry out brand control, and reduce costs. By partnering with marketing execution experts, procurement becomes the hero."

As a marketing execution partner to some of the world's largest global companies, HH Global offers a model that is effective for both the marketer and procurement. "We are pleased to have been involved in this research that reveals attainable solutions for the tension and misalignment between procurement and marketing," stated HH Global Americas CEO Americas, Mike Perez. "The results of the research are clear. The engagement of an outsourced marketing procurement solution, one that is technology-driven and with the expertise to leverage the buying market, provides value to marketing beyond the cost savings."

Survey results substantiate the advantages of managing marketing print with an external partner are beyond cost reduction. Respondents include engagement of improved time-to-market over the competition, achieving ROI, and brand control as benefits mirroring the pain points reported by those that with internal print management.

Other key findings include:

53% of respondents that internally manage print procurement report increased cost as a pain point
32% of respondents have not undertaken a formal assessment of the creative execution process
31% of respondents report additional results beyond visibility of spend from a formal assessment including disclosure of inefficiencies in processes

Achieving visibility through an independent assessment of the complex procurement processes is the first step to a resolution that provides advantages for both marketing and procurement and ultimately in the greater corporate environment.

For a copy of the report, visit www.hhglobal.com or https://procurecondm.wbresearch.com/mediacenter.

About HH Global
HH Global Ltd., founded in 1991, is a leading, independent marketing execution partner to prominent brands in over 40 countries. The company offers innovative and tailored solutions for the outsourced procurement of all types of printed marketing materials, packaging, and creative production services, that drive down cost, speed time to market, improve quality, and increase sustainability. Every HH Global solution utilizes HHub, a best-in-class marketing execution application, an expansive list of suppliers, proprietary processes, and the deep expertise of over 850 employees. The company also operates HH Labs, the center of its innovation program, that brings fresh, new ideas to clients. With more than $500M in spend under management, HH Global maintains a razor-sharp focus on cost and quality, combined with an industry-leading sustainability program, offering improvements that provide both fiscal and environmental value. For more information, visit www.hhglobal.com.

ProcureCon
ProcureCon started with a single conference in 2001 - a direct materials purchasing event for manufacturing companies. As corporations started giving corporate and indirect spend over to procurement to manage, ProcureCon Indirect was created in 2008. In 2011, the indirect event split into Indirect East and Indirect West to give procurement practitioners a choice to attend in the fall or winter, based on their schedules. The Indirect events are big-picture, senior-level strategy-setting education and networking events that cut across all industry verticals.

WBR Digital
WBR Digital connects solution providers to their target audiences with year-round online branding and engagement lead generation campaigns. We are a team of content specialists, marketers, and advisors with a passion for powerful marketing. We believe in demand generation with a twist. We believe in the power of content to engage audiences. And we believe in campaigns that deliver results.

SOURCE HH Global