Rene Spellman Joins MWW Group as Vice President for Youth Marketing and Entertainment

NEW YORK, March 19, 2012 /PRNewswire/ -- MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today that Rene Spellman has been brought on board as vice president for youth marketing and entertainment. In this role, Spellman will help guide the development of youth marketing and entertainment strategies for MWW Group clients across all practice areas. 

Prior to joining MWW Group, Spellman has served in President Barack Obama's administration since early 2009, most recently as an advisor on youth and federal engagement and strategic communications to the White House Council for Community Solutions. She also served as a liaison to the White House at the Corporation for National and Community Service and the U.S. Department of Education. Spellman moved to the administration from the 2008 presidential campaign, where she led young voter engagement and mobilization as Youth Vote Director for Obama for America in a number of battleground states, including Pennsylvania and Florida. In addition to coordinating outreach to young voters, she also led field strategy, managed hundreds of field staff and volunteers, advanced several of the campaign's largest rallies and events, and scheduled celebrity surrogates, all efforts that resulted in unprecedented turn out among young voters.

"Rene helped drive the on-the-ground youth marketing efforts that fueled momentum behind Barack Obama's historic 2008 Presidential campaign while making politics relevant to young people across the nation," said Michael W. Kempner, president and CEO of MWW Group. "At MWW, Rene will help our clients increase relevance and matter more to young, influential audiences through, targeted marketing techniques, celebrity engagement and innovative social media campaigns."   

Over the last year, MWW Group has considerably grown its capabilities to deploy political campaign tactics and strategies to corporate and consumer clients with a number of key hires from the political world who have served in senior positions overseeing policy, communications, fundraising, and voter mobilization for several local, statewide, and national campaigns.

Spellman also brings to MWW a background in entertainment and the music industry, including experience producing concerts and films and advising celebrities on their political platforms.

Spellman will be based in MWW Group's New York office. She studied political science at Stanford University.

About MWW Group
MWW Group is one of the nation's top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

Through its "Network PR" approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders.  Among its numerous awards for client work, the agency has been recognized as 2011 "Midsize Agency of the Year" and 2010 "Strategic PR Agency of the Year" by the Holmes Report and has received accolades from PR News for "Team of the Year," "Digital Firm of the Year" and "Top Places to Work in PR."

To learn more about MWW Group, visit www.mww.com, Facebook, Twitter and LinkedIn.

SOURCE MWW Group

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