Regal Offers Exclusive, Augmented Reality Content with the Release of Paramount Pictures' Bumblebee

Guests can interact with lobby poster and receive latest edition of Moviebill

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Dec 20, 2018, 15:55 ET

KNOXVILLE, Tenn., Dec. 20, 2018 /PRNewswire/ -- Regal, a leading motion picture exhibitor operating one of the largest theatre circuits in the United States, announces through the award-winning Regal mobile app, guests can bring Bumblebee to life when they visit a Regal theatre. Beginning Friday, December 21, the Bumblebee poster featured in Regal theatres will have augmented reality (AR) content exclusively available to Regal. In addition, guests who see Bumblebee in RealD 3D opening weekend will receive the latest edition of Moviebill with interactive, augmented-reality features that can also be unlocked with the Regal mobile app while supplies last.

"In our continuing quest to bring innovation to our fans, augmented reality experiences are a key component. We are excited to bring Bumblebee to life with groundbreaking technology incorporated into the movie poster and the Moviebill," said Ken Thewes, Chief Marketing Officer at Regal. "We are excited to offer exclusive AR activations through our award-winning Regal mobile app and invite our guests to come experience this captivating content only at Regal."

Guests can unlock the exclusive content by downloading the Regal mobile app, tapping on the Moviebill logo in the upper right corner and scanning the Bumblebee poster in their local Regal theatres starting Friday, December 21. Guests can also pick up the latest edition of Moviebill starting Friday, December 21, with a ticket purchase of Bumblebee in RealD 3D and bring the pages to life using the Regal mobile app while supplies last. Additionally, when Regal Crown Club members purchase tickets to Bumblebee in RealD 3D through Sunday, December 23, they will receive a digital copy of Transformers on Vudu.

Regal fans are encouraged to like Regal's Facebook page and download the Regal mobile app. Moviegoers can program their favorite theatres and purchase tickets all from their mobile devices. The Regal mobile app also gives patrons the ability to join the Regal Crown Club from their phones for on-the-go access. Through the industry-leading Regal Crown Club, millions of active members accumulate credits at the box office and concession stand to earn rewards including free popcorn, soft drinks and movies. Free membership is also available online at www.REGmovies.com/rcc/login.

About Regal:
Regal, a subsidiary of the Cineworld Group, operates one of the largest and most geographically diverse theatre circuits in the United States, consisting of 7,264 screens in 553 theatres in 43 states along with Guam, American Samoa and the District of Columbia as of November 30, 2018. We believe that the size, reach and quality of the Company's theatre circuit provides its patrons with a convenient and enjoyable movie-going experience. We are committed to being 'The Best Place to Watch a Movie!'

Additional information is available on Regal's website at www.REGmovies.com.

Media Contact:
Richard M. Grover
Vice President of Communications
865-925-9539

SOURCE Regal