Reese's Sweetens NCAA March Madness With "Perfect Pick" Promotion and Annual College All-Star Game

National Sweeps Gives Fans Chance to Win NCAA Men's Final Four Trip and Reese's Peanut Butter Cups for Life

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Mar 09, 2012, 02:59 ET

HERSHEY, Pa., March 9, 2012 /PRNewswire/ -- With NCAA® March Madness® underway, Reese's® Peanut Butter Cups is getting in on the hoops frenzy by giving fans the opportunity to score tickets to the 2013 NCAA Men's Final Four® through the "Perfect Pick" text to win promotion. The brand will also celebrate its fourth year as the official candy of the NCAA by honoring the nation's top senior student-athletes in the fourth annual Reese's College All-Star Game on March 30, 2012 in New Orleans.

"The Reese's brand is thrilled to sweeten Final Four weekend by giving fans the chance to win big and see their favorite senior student-athletes in action in the Reese's College All-Star Game," said Anna Lingeris, spokesperson for the Reese's brand. "Just like chocolate and peanut butter, we think NCAA Basketball® and Reese's is the perfect combination."

Now through April 1, scoring the "Perfect Pick" during March Madness is just a text message away! NCAA Basketball fans across the country can text "REESES" to 44144 for a chance to win the ultimate "Perfect Pick" – a trip to the 2013 Men's Final Four and Reese's Peanut Butter Cups for life.

Making Final Four weekend even sweeter, the Reese's brand will host the fourth annual Reese's College All-Star Game at the Mercedes-Benz Superdome in New Orleans on March 30, where attendees can see the country's top senior collegiate basketball student-athletes compete for free. During halftime, Reese's College All-Star Game attendees will also have the chance to watch one lucky fan take the shot of a lifetime for a chance to win $1 million dollars.

"The Reese's College All-Star Game provides an opportunity for 20 of the nation's most outstanding college seniors to play one more game and play it on the Final Four floor," said Reggie Minton, deputy executive director of the National Association of Basketball Coaches (NABC).

Fans can score a variety of prizes by attending the free Reese's College All-Star Game, including complimentary 2012 Reese's College All-Star Game t-shirts for the first 10,000 attendees. All attendees will also receive a coupon for a free Reese's Peanut Butter Cups 1.5 oz. redeemable at any Walgreens location. In addition, the Reese's brand, along with national retailer Walgreens, will be presenting the American Heart Association with a $10,000 donation during the first half of the game.

Reese's is a proud corporate partner of the NCAA for the fourth consecutive year. Those who cannot attend the Reese's College All-Star Game can watch the game on truTV on March 31 with coverage beginning at 1 p.m. ET.

For more information on the Reese's "Perfect Pick" promotion, please visit, https://www.hersheys.com/reeses/promotions/perfectpick.aspx

About The Hershey Company

The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and more than 12,000 employees. With revenues of nearly $6 billion, Hershey offers confectionery products under more than 25 brand names, including such iconic brands as Hershey's, Reese's, Hershey's Kisses, Hershey's Bliss, Hershey's Special Dark, Kit Kat, Twizzlers, and Ice Breakers. Hershey also offers premium and artisan chocolate products under such brands as Scharffen Berger and Dagoba through the Artisan Confections Company, a wholly owned subsidiary. The company is focused on growing its presence in key international markets such as China and Mexico while continuing to build its competitive advantage in the United States and Canada.

For more than 100 years, The Hershey Company has been a leader in making a positive difference in the communities where its employees live, work and do business. Corporate Social Responsibility is an integral part of the company's global business strategy, which includes goals and priorities focused on fair and ethical business dealings, environmental stewardship, fostering a desirable workplace for employees, and positively impacting society and local communities. Milton Hershey School, established in 1909 by the company's founder and administered by Hershey Trust Company, provides a quality education, housing, and medical care at no cost to children in social and financial need. Students of Milton Hershey School are direct beneficiaries of The Hershey Company's success.

About the NCAA

The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions--AT&T, Capital One and Coca-Cola--and the following elite companies as official Corporate Partners--Allstate, Buick, Enterprise, Infiniti, LG, Lowe's, Northwestern Mutual, Reese's (Hershey's), Unilever, UPS and Wheat Thins (Kraft).

About the National Association of Basketball Coaches

Located in Kansas City, Missouri, the NABC was founded in 1927 by Forrest "Phog" Allen, the legendary basketball coach at the University of Kansas. Allen, a student of James Naismith, the inventor of basketball, organized coaches into this collective group to serve as Guardians of the Game. The NABC currently has nearly 5,000 members consisting primarily of university and college men's basketball coaches. All members of the NABC are expected to uphold the core values of being a Guardian of the Game by bringing attention to the positive aspects of the sport of basketball and the role coaches play in the academic and athletic lives of today's student-athletes. The four core values of being a Guardian of the Game are advocacy, leadership, service and education. Additional information about the NABC, its programs and membership, can be found at www.nabc.org.

NCAA, Final Four, NCAA Basketball and March Madness are licensed by or trademarks of the National Collegiate Athletic Association.

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