Redstone Federal Credit Union Joins the Marketo Marketing Nation to Engage Members

SAN MATEO, Calif., March 5, 2015 /PRNewswire/ -- Marketo Inc. (NASDAQ: MKTO), the leading provider of engagement marketing software and solutions, today announced that Redstone Federal Credit Union, the largest credit union in Alabama and one of the 25 largest federal credit unions in the nation, has selected Marketo's engagement marketing platform to keep its 370,000-member base and prospects informed about its new checking products through engaging, personalized conversations.

With a lean marketing team in place, Redstone Federal Credit Union previously relied on outdated solutions that required heavy technical support for email marketing. Wanting to shift from one-off campaigns to continuous engagement, the team needed a powerful marketing technology to grow their membership and automate their marketing communications. After identifying and considering several solutions, Redstone Federal Credit Union selected Marketo for their thought leadership and knowledgeable support team, and due to the  platform's extensive engagement marketing capabilities. The Redstone marketing team also selected Marketo because of its ease of use, which meant a seamless, speedy integration process.

Redstone Federal Credit Union leveraged Marketo to create outbound campaigns, landing pages and advice-driven content that supported online advertising and also used Marketo's platform to inform members about five new checking account products. Redstone Federal Credit Union's first campaign was so successful, the member and customer support team requested to slow down the pace of campaign emails so they could keep up with new account sign-ups. The Redstone team sent a series of emails to 140,000 contacts, resulting in 2,400 content downloads and 5,500 new or upgraded accounts, achieving a quarter of their annual online conversions goal in only seven weeks.

"With a lean team in place, we needed a way to leverage the resources we have to engage with our 370,000-member base and prospective members," said Ken Jost, senior assistant vice president of marketing at Redstone Federal Credit Union. "Not only did Marketo help us reach our annual account conversions goal in a record-breaking amount of time, but they have also helped us quantify the marketing function's value within our organization."

About Redstone Federal Credit Union

Redstone Federal Credit Union is a federally chartered credit union headquartered in Huntsville, Alabama and is regulated and insured by the National Credit Union Administration (NCUA). With over 370,000 members and more than $3 billion in assets, Redstone is the largest credit union in Alabama and among the 25 largest federal credit unions in the nation.

About Marketo

Marketo (NASDAQ: MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today's digital, social, mobile and offline channels, Marketo's Engagement Marketing Platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 400 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,750 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.   

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SOURCE Marketo