Redefining Newsworthiness: Adapting to the New Media Landscape

CNW whitepaper shares how PR professionals can leverage new ways to earn media and attention for their brands

TORONTO, June 4, 2015 /CNW/ - The ever-changing media landscape is reworking the meaning of PR pick-up. The traditional gold standard of earned media—newspapers and trade publications—remains, but PR professionals are finding that what might not be newsworthy to those outlets has a home with bloggers and other online influencers—channels that represent unique opportunities to earn attention for their brand.

A recently published white paper from CNW, Redefining Newsworthiness: New Opportunities to Earn Media & Attention for Your Brand, offers tips on adapting to the new world of newsworthiness.

In this whitepaper, PR professionals learn about the shift to always-on campaigns that aim to find the right fit for news rather than discard what doesn't fit into traditional channels.

They will also learn how to leverage existing assets and multimedia for pitches, such as:

• Client testimonials
• Case studies
• Data and research
• Infographics
• Videos
• Commentary from internal experts

Click here to access the white paper.

About CNW Group:

CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities.  CNW Group also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms. www.newswire.ca 

SOURCE CNW Group Ltd.

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