Redbox Names Ash Eldifrawi Chief Marketing and Customer Experience Officer

Mr. Eldifrawi brings nearly 20 years of senior marketing, CX and general management experience across high-tech, digital, e-commerce, consumer packaged goods, and telecommunications industries. Prior to Redbox, he served as Chief Commercial Officer at Gogo, where he joined in 2010 after serving as CMO at Hayneedle. Earlier in his career, he served as director of brand advertising at Google, and also spent time at Wrigley and in management consulting at McKinsey & Company.

Mr. Eldifrawi's role is comprehensive of all functions of marketing including digital marketing, advertising, brand, loyalty programs, CRM, promotions, retail marketing, marketing communications/PR, and creative services. He will report to Mr. Smith.

Redbox is the nation's leading movie rental destination that averages more than one million rentals per day, and makes its way to about 25 million homes every quarter with the company's iconic red movie and game cases. For more information about Redbox, visit: http://about.redbox.com.

About Redbox
With more than 5 billion rentals to date, Redbox is America's leading destination for affordable new release movie and video game rentals. Redbox offers DVD, Blu-ray Disc^® and video-game rentals through the nation's largest network of more than 40,000 conveniently located, self-service entertainment kiosks. For more information, visit www.redbox.com.

SOURCE Redbox

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