Red Roof® Opens Doors to First Responders as Part of Room in Your Heart Program to Show Love for Essential Workers Across the Country

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Apr 06, 2020, 11:42 ET

COLUMBUS, Ohio, April 6, 2020 /PRNewswire/ -- Red Roof®, the leader in upscale economy lodging, has launched Room in Your Heart: Opening Doors to First Responders, as part of the brand's giving program, Room in Your Heart. Room in Your Heart: Opening Doors to First Responders shows love and provides assistance and support for essential workers on the frontlines in the battle against COVID-19. The country's first responders, including dedicated nurses, doctors, firefighters, police and emergency medical providers, are fighting tirelessly to combat COVID-19 while selflessly putting their own lives at risk. Many are also self-quarantining away from their homes and spending time apart from their families to protect their loved ones. Through May 31, Red Roof is donating a limited number of available rooms to these brave heroes, giving them a place to sleep and stay in between shifts at participating properties across the country.

"In response to the growing need of accommodations for frontline workers, Red Roof will open its heart -and doors - to those working to save lives on a daily basis," says Marina MacDonald, CMO, Red Roof. "Our Room in Your Heart program was created to assist those in need, and we hope this small gesture to help first responders and recognize their bravery will make their lives a little bit easier during this difficult time."

Rooms can only be booked directly at participating hotels. Each guest must provide valid medical, firefighter, or police identification.* In addition, many Red Roof locations are exterior corridor properties where separate hotel room doors open to the outside of the building, instead of an interior hallway. After check-in, guests drive to their room instead of walking through the building, reducing contact with interior touchpoints.

Rooms have free WiFi and a communication package that includes free local and long-distance calls, fax, flat-screen TVs and a workstation, as well as complimentary, in-room coffee in most rooms. One well-behaved domestic pet - cat or dog - is always welcome to stay at no charge**.

Learn more about the Room in Your Heart program here.

^{*Offer does not apply to guests staying under a current government contract and all rooms are subject to availability.
**Pet policy at participating properties.}

About Red Roof®
Red Roof is an award-winning leader in the lodging industry with franchises, corporate managed and corporate owned properties, recognized for creating the innovative Upscale Economy® segment serving millions of guests each year. Known for obsessively listening to consumers, Red Roof offers travelers a consistently high-quality experience at an affordable price. With coast-to-coast locations, Red Roof has over 650 properties in the U.S. and has expanded internationally to Brazil, Canada and Japan. Whether business or leisure, short trips or extended stays, in the hearts of cities or on the road, Red Roof has a property for every traveler, delivering an enhanced experience at a value price. Red Roof is pet-friendly, as one well-behaved pet is welcome per room, nationwide, at no additional cost*. Ranging from economy to upper midscale, Red Roof's portfolio of brands includes: Red Roof Inn® and Red Roof PLUS+®, allowing guests to Sleep Easy. Spend Less®. with enhanced amenities at a value price; The Red Collection®, a hyper-local soft brand in the Hearts of Cities You Love™; and Home Towne Studios by Red Roof®, offering guests A Brand New Way to Extended Stay™. Red Roof offers franchisees Genuine Relationships. Real Results. ® - a unique owner-operator experience establishing common ground with franchisees. To join Red Roof's industry-leading loyalty program, RediRewards™, or for reservations, visit redroof.com or call 800.RED.ROOF.