Record-Breaking Attendance at Experian CheetahMail's Annual Client Summit

NEW YORK, Aug. 9 /PRNewswire/ -- Experian Marketing Services' CheetahMail, a global marketing leader and provider of email marketing and customer intelligence technologies, today announced the successful conclusion of The Art and Science of Customer Engagement, a highly anticipated client-only event held in New York City. The three-day event, which began on July 21, attracted more than 500 Experian Marketing Services clients from 210 industry-diverse businesses from around the world, making it the most attended summit to date.

Nicholas Christakis, keynote speaker and co-author of Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives, provided attendees with a thought-provoking and insightful presentation on how social networks form and how they influence behavior. The presentation was highly relevant to marketers trying to take advantage of the power of social networking and the social nature of digital media. Attendees also had the privilege of hearing Shar VanBoskirk, vice president and principal analyst from Forrester Research, talk about the essential role that email plays in the social media landscape and how marketers can harness and effectively combine the powers of the two mediums.

Experian executives led several large sessions as well as more intimate breakout sessions and roundtables that focused on the latest email marketing best practices, trends and strategies — bringing in real-life examples from programs run by Experian CheetahMail's most successful and sophisticated clients. In addition, executives detailed the company's products and services road map — including the launch of Experian CheetahMail's new mobile offering, Cheetah Mobile, scheduled for late August and its plans to expand its social media offerings in late 2010. Session topics were driven by client feedback and included segmentation and testing design, creative best practices, acquisition strategies, social media and mobile marketing in email, winning life cycle marketing and personalization through product recommendations.

Networking opportunities were provided throughout the summit, during the opening reception at The Museum of Modern Art (MoMA) and at the closing dinner held at the luxurious Mandarin Oriental Hotel, complete with breathtaking views of Central Park and the Manhattan skyline.

Summit attendees had the opportunity to speak with representatives from Experian Marketing Services' Hitwise® competitive intelligence, Digital Advertising Services, Simmons(SM) consumer research, Marketing Information Services, QAS® and Customer Data Management Services to learn more about how they can leverage Experian's wide array of services and technologies to develop more data-driven and relevant marketing programs. Experian CheetahMail partners Certona; Coremetrics; Goodmail Systems; the Omniture Business Unit at Adobe; and RichRelevance were also in attendance, providing clients with deeper insight on the benefits they can receive through integration of their products with CheetahMail.

"The client summit gives us the ability to showcase the highly successful programs our clients have launched throughout the year and send our clients back to their offices with tangible and actionable ideas they can implement immediately to improve the effectiveness of their email marketing programs," said Rachel Bergman, general manager and SVP, Experian CheetahMail. "We enjoy bringing our clients together so that they can learn from us and from one another. We also look forward to learning more about our clients at the event and transforming their feedback, goals and challenges into email marketing services and technologies that best fit their needs."

"My team and I had a wonderful time at the Summit. Experian CheetahMail truly runs a first-class event," said Nancy Surdy, Email Marketing Analyst for The Occasions Group. "The sessions were great and yielded tons of thought-provoking ideas. We came back with so many new ideas and enthusiasm for implementing them into our own email marketing programs."

"I liked how social networking was integrated into many of the summit presentations, and the keynote speaker was excellent. I learned so much about new trends in email marketing, and look forward to the launch of Experian CheetahMail's new mobile offering that I can apply to my business," said Mamie Leung, senior director, Revenue Management, for Rogers Communications Inc. "Aside from the educational opportunity, the evening events at The Museum of Modern Art and Mandarin Hotel were spectacular."

About Experian CheetahMail

Experian® CheetahMail® is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry's largest client services teams, feature-rich email technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world's most recognizable brands, Experian CheetahMail's globally diverse client base includes 1800Flowers, Barclays, Borders Books, Discovery Communications, KLM, Neiman Marcus and Wyndham Hotels. Experian CheetahMail, a business unit of Experian (LSE: EXPN), was founded in 1998 and is headquartered in New York City, with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Barcelona, Sydney, Auckland, Singapore, Hong Kong, Madrid, Beijing and Melbourne. For more information, please visit http://www.cheetahmail.com or email [email protected].

About Experian Marketing Services

Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.

About Experian

Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and Sao Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

SOURCE Experian CheetahMail

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