Realtor.com® Digital Video Series Featuring Actress Elizabeth Banks Wins Five Prominent Awards

'Learn with Liz' nabs top OMMA honors in 'Use of Humor in Online Advertising Creativity'; Series wins two gold and two silver global W3 awards

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realtor.com

Oct 05, 2015, 09:00 ET

SAN JOSE, Calif., Oct. 5, 2015 /PRNewswire/ -- Realtor.com®, a leading provider of online real estate services operated by News Corp [NASDAQ: NWS, NWSA; ASX: NWS, NWSLV] subsidiary Move, Inc. today announced that its original five-episode, digital video series, featuring actress Elizabeth Banks, providing practical, humorous advice to first-time home buyers, has won five digital advertising awards.

The campaign received top honors from advertising trade publication Mediapost's Online Marketing Media and Advertising (OMMA) awards for its Use of Humor in the category of Online Advertising Creativity. The realtor.com® campaign also was honored with two Gold and two Silver Awards by W³ for Branded Content: Business to Consumer; Video Features: Individual Performance; Online Video: Web Series; and Microsite: Real Estate, respectively.

Realtor.com®'s digital series, 'The Home Buying Process in Plain English with Elizabeth Banks,' was developed to provide practical and entertaining advice on the start-to-finish stages of the purchase cycle. The collection of webisodes has been viewed more than three million times since it was launched in July to appeal to the vast millennial generation as it enters the home-buying market for the first time.

The series is part of the biggest and boldest integrated marketing initiative in realtor.com®'s 20-year history, which includes numerous 15- and 30-second TV spots featuring Emmy-nominated actress, producer and director Elizabeth Banks, and was directed by Emmy and Golden Globe-nominated actor, producer and director, Fred Savage. Both the ad campaign and digital web series were created by Pereira O'Dell New York, realtor.com®'s agency of record.

"We are proud of the recognition this campaign is receiving from both advertising community and consumers alike," said Andrew Strickman, head of brand and chief creative for realtor.com®. "Bringing home awards from both the highly regarded OMMA and prestigious W³ Awards, is meaningful recognition of our creative talents and reflects our mission to empower people by making all things home simple, efficient and enjoyable."

The OMMA Awards have honored the best campaigns in Online Marketing Media and Advertising for more than 10 years. The W³ Awards, launched in 2005, receive more than 5,000 entries annually and have been at the forefront of honoring creative excellence on the web, and recognizing the people behind award-winning sites, marketing programs, social content, mobile site/apps and online video.

Realtor.com's integrated marketing campaign won the Ad Week Watch Ad in the Best Female Talent category in August, and was featured in Google's recently released MicroMoments Playbook.

About Move, Inc. and realtor.com®

Move, Inc. operates the realtor.com® website and mobile experiences, which provide buyers, sellers and renters of homes with the information, tools and professional expertise they need to discover and create their perfect home. News Corp [NASDAQ: NWS, NWSA; ASX: NWS, NWSLV] acquired Move in November 2014, and realtor.com® quickly established itself as the fastest growing online real estate service provider in the first half of 2015 as measured by comScore.

As the official website of the National Association of REALTORS®, consumers know they can look to realtor.com® for the most comprehensive and accurate information anytime, anywhere. With relationships with more than 800 multiple listing services (MLS), realtor.com® has more than 3 million for-sale listings, which account for more than 97 percent of all MLS-listed for-sale properties. More than 90 percent of the listings are updated every 15 minutes. Move's network of websites provides consumers a wealth of innovative tools, including Doorsteps®, Moving.com™, SeniorHousingNet^SM and others. Move supports real estate professionals by providing many services to grow their businesses in an increasing digital, on-demand world, including ListHub™, the nation's leading listing syndicator and centralized intelligence platform for the real estate industry; TigerLead®; Top Producer® Systems; and FiveStreet^SM; as well as many free services.

Forward-Looking Statements

This document contains certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's views and assumptions regarding future events and business performance as of the time the statements are made. Actual results may differ materially from these expectations due to changes in global economic, business, competitive market and regulatory and other factors. More detailed information about these and other factors that could affect future results is contained in News Corp's filings with the Securities and Exchange Commission. The "forward-looking statements" included in this document are made only as of the date of this document and we do not have any obligation to publicly update any "forward-looking statements" to reflect subsequent events or circumstances, except as required by law.

Contact:
Move, Inc. – Lexie Puckett, (805) 557-3151, [email protected]

SOURCE realtor.com