Vendor Insights
The global ready-to-drink (RTD) market is fragmented due to the presence of many regional and international players. Vendors are deploying various organic and inorganic growth strategies to compete in the market. The report analyzes the market's competitive landscape and offers information on several market vendors, including:
- Campbell Soup Co.
- General Mills Inc.
- Harvest Hill Beverage Co.
- Keurig Dr Pepper Inc.
- Nestle SA
- PepsiCo Inc.
- Red Bull GmbH
- Talking Rain Beverage Co.
- The Coca-Cola Co.
- The Kraft Heinz Co.
Find highlights on the growth strategies adopted by vendors and their product offerings, Read Free Sample Report
Geographical Market Analysis
APAC will provide maximum growth opportunities in the ready-to-drink market during the forecast period. According to our research report, the region will contribute to 38% of the global market growth and is expected to dominate the market through 2026. China and Japan are the key markets for ready-to-drink in APAC. Market growth in this region will be faster than the growth of the market in other regions.
The US, Germany, and the UK are expected to emerge as prominent markets for ready-to-drink during the forecast period.
Key Segment Analysis
The ready-to-drink market share growth by the non-alcoholic segment will be significant during the forecast period. This segment is driven by the rising consumer demand for healthy variants of ready-to-drink products. In addition, the increasing demand for convenience and rising health consciousness among consumers are contributing to the growth of the segment.
View FREE Sample: to know additional highlights and key points on various market segments and their impact in coming years.
Key Market Drivers & Challenges:
The ready-to-drink market is primarily driven by the increasing focus on functional drinks. The number of nuclear families has increased considerably over the years with rapid industrialization and globalization. In addition, changing lifestyles of consumers has increased the intake of junk food. This has resulted in an increase in the prevalence of various health disorders such as obesity. Hence, many overweight consumers are seeking effortless ways to burn extra calories, which is increasing the consumption of ready-to-drink functional products such as RTD green tea and RTD diet drinks. All these factors are driving the growth of the global ready-to-drink market.
However, the threat of counterfeit products is creating a negative impact on the growth of the market. Many small-scale enterprises are imitating RTD products of major brands with counterfeit labels. These products are sold at lower prices or of the same price as that of original products. The increasing availability of such products in the market is hampering the brand image and reducing the sales of vendors. Also, manufacturers of such counterfeit products do not follow proper hygiene during manufacturing and packaging, which could result in serious health issues and loss of reputation for popular brands. These challenges are reducing the profit margins of vendors, thereby impeding market growth.
Download a free sample for highlights on market Drivers & Challenges affecting the ready-to-drink market.
Customize Your Report
Don't miss out on the opportunity to speak to our analyst and know more insights about this market report. Our analysts can also help you customize this report according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time.
We offer USD 1,000 worth of FREE customization at the time of purchase. Speak to our Analyst now!
Related Reports:
Ready To Drink Cocktails Market by Distribution Channel and Geography - Forecast and Analysis 2021-2025
Frozen Food Market by Product and Geography - Forecast and Analysis 2021-2025
Ready To Drink Market Scope |
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.06% |
Market growth 2022-2026 |
192.10 bn L |
Market structure |
Fragmented |
YoY growth (%) |
6.29 |
Regional analysis |
North America, Europe, APAC, South America, and MEA |
Performing market contribution |
APAC at 38% |
Key consumer countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading companies, competitive strategies, consumer engagement scope |
Companies profiled |
Campbell Soup Co., General Mills Inc., Harvest Hill Beverage Co., Keurig Dr Pepper Inc., Nestle SA, PepsiCo Inc., Red Bull GmbH, Talking Rain Beverage Co., The Coca-Cola Co., and The Kraft Heinz Co. |
Market Dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Contents:
1. Executive Summary
1.1 Market Overview
Exhibit 01: Key Finding 1
Exhibit 02: Key Finding 2
Exhibit 03: Key Finding 3
Exhibit 04: Key Finding 5
Exhibit 05: Key Finding 6
Exhibit 06: Key Finding 7
Exhibit 07: Key Finding 8
2. Market Landscape
2.1 Market ecosystem
Exhibit 08: Parent market
Exhibit 09: Market Characteristics
2.2 Value chain analysis
Exhibit 10: Value chain analysis : Packaged Foods and Meats
2.2.1 Inputs
2.2.2 Inbound logistics
2.2.3 Primary processing
2.2.4 Secondary and tertiary processing
2.2.5 Outbound logistics
2.2.6 End-customers
2.2.7 Marketing and sales
2.2.8 Services
2.2.9 Innovations
3. Market Sizing
3.1 Market definition
Exhibit 11: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 12: Market segments
3.3 Market size 2021
3.4 Market outlook: Forecast for 2021 - 2026
3.4.1 Estimating growth rates for emerging and high-growth markets
3.4.2 Estimating growth rates for mature markets
Global - Market size and forecast 2021 - 2026 (billion L)
Exhibit 14: Global market: Year-over-year growth 2021 - 2026 (%)
4. Five Forces Analysis
4.1 Five Forces Summary
Exhibit 15: Five forces analysis 2021 - 2026
4.2 Bargaining power of buyers
Exhibit 16: Bargaining power of buyers
4.3 Bargaining power of suppliers
Exhibit 17: Bargaining power of suppliers
4.4 Threat of new entrants
Exhibit 18: Threat of new entrants
4.5 Threat of substitutes
Exhibit 19: Threat of substitutes
4.6 Threat of rivalry
Exhibit 20: Threat of rivalry
4.7 Market condition
Exhibit 21: Market condition - Five forces 2021
5. Market Segmentation by Type
5.1 Market segments
The segments covered in this chapter are:
Exhibit 22: Type - Market share 2021-2026 (%)
5.2 Comparison by Type
Exhibit 23: Comparison by Type
5.3 Non-alcoholic - Market size and forecast 2021-2026
Exhibit 24: Non-alcoholic - Market size and forecast 2021-2026 (billion L)
Exhibit 25: Non-alcoholic - Year-over-year growth 2021-2026 (%)
5.4 Alcoholic - Market size and forecast 2021-2026
Exhibit 26: Alcoholic - Market size and forecast 2021-2026 (billion L)
Exhibit 27: Alcoholic - Year-over-year growth 2021-2026 (%)
5.5 Market opportunity by Type
Exhibit 28: Market opportunity by Type
6. Customer landscape
6.1 Overview
Exhibit 29: Customer landscape
7. Geographic Landscape
7.1 Geographic segmentation
The regions covered in the report are:
- North America
- Europe
- APAC
- South America
- MEA
Exhibit 30: Market share by geography 2021-2026 (%)
7.2 Geographic comparison
Exhibit 31: Geographic comparison
7.3 North America - Market size and forecast 2021-2026
Exhibit 32: North America - Market size and forecast 2021-2026 (billion L)
Exhibit 33: North America - Year-over-year growth 2021-2026 (%)
7.4 Europe - Market size and forecast 2021-2026
Exhibit 34: Europe - Market size and forecast 2021-2026 (billion L)
Exhibit 35: Europe - Year-over-year growth 2021-2026 (%)
7.5 APAC - Market size and forecast 2021-2026
Exhibit 36: APAC - Market size and forecast 2021-2026 (billion L)
Exhibit 37: APAC - Year-over-year growth 2021-2026 (%)
7.6 South America - Market size and forecast 2021-2026
Exhibit 38: South America - Market size and forecast 2021-2026 (billion L)
Exhibit 39: South America - Year-over-year growth 2021-2026 (%)
7.7 MEA - Market size and forecast 2021-2026
Exhibit 40: MEA - Market size and forecast 2021-2026 (billion L)
Exhibit 41: MEA - Year-over-year growth 2021-2026 (%)
7.8 Key leading countries
Exhibit 42: Key leading countries
7.9 Market opportunity by geography
Exhibit 43: Market opportunity by geography (billion L)
8. Drivers, Challenges, and Trends
8.1 Market drivers
8.1.1 Increasing focus on functional drinks
8.1.2 Expansion in retail landscape
8.1.3 Growing urbanization and the rise in demand for healthy beverages
8.2 Market challenges
8.2.1 Threats from counterfeit products
8.2.2 Threat of substitute products
8.2.3 Low awareness rate
Exhibit 44: Impact of drivers and challenges
8.3 Market trends
8.3.1 Newer packing designs
8.3.2 Increase in the use of natural ingredients and botanicals in RTD drinks
8.3.3 Premiumization in terms of taste ,quality and product packaging
9. Vendor Landscape
9.1 Overview
Exhibit 45: Vendor landscape
9.2 Landscape disruption
Exhibit 46: Landscape disruption
Exhibit 47: Industry risks
10. Vendor Analysis
10.1 Vendors covered
Exhibit 48: Vendors covered
10.2 Market positioning of vendors
Exhibit 49: Market positioning of vendors
10.3 Campbell Soup Co.
Exhibit 50: Campbell Soup Co. - Overview
Exhibit 51: Campbell Soup Co. - Business segments
Exhibit 52: Campbell Soup Co. - Key news
Exhibit 53: Campbell Soup Co. - Key offerings
Exhibit 54: Campbell Soup Co. - Segment focus
10.4 General Mills Inc.
Exhibit 55: General Mills Inc. - Overview
Exhibit 56: General Mills Inc. - Business segments
Exhibit 57: General Mills Inc. - Key offerings
Exhibit 58: General Mills Inc. - Segment focus
10.5 Harvest Hill Beverage Co.
Exhibit 59: Harvest Hill Beverage Co. - Overview
Exhibit 60: Harvest Hill Beverage Co. - Product and service
Exhibit 61: Harvest Hill Beverage Co. - Key offerings
10.6 Keurig Dr Pepper Inc.
Exhibit 62: Keurig Dr Pepper Inc. - Overview
Exhibit 63: Keurig Dr Pepper Inc. - Business segments
Exhibit 64: Keurig Dr Pepper Inc. - Key news
Exhibit 65: Keurig Dr Pepper Inc. - Key offerings
Exhibit 66: Keurig Dr Pepper Inc. - Segment focus
10.7 Nestle SA
Exhibit 67: Nestle SA - Overview
Exhibit 68: Nestle SA - Business segments
Exhibit 69: Nestle SA - Key offerings
Exhibit 70: Nestle SA - Segment focus
10.8 PepsiCo Inc.
Exhibit 71: PepsiCo Inc. - Overview
Exhibit 72: PepsiCo Inc. - Business segments
Exhibit 73: PepsiCo Inc. - Key offerings
Exhibit 74: PepsiCo Inc. - Segment focus
10.9 Red Bull GmbH
Exhibit 75: Red Bull GmbH - Overview
Exhibit 76: Red Bull GmbH - Product and service
Exhibit 77: Red Bull GmbH - Key offerings
10.10 Talking Rain Beverage Co.
Exhibit 78: Talking Rain Beverage Co. - Overview
Exhibit 79: Talking Rain Beverage Co. - Product and service
Exhibit 80: Talking Rain Beverage Co. - Key offerings
10.11 The Coca-Cola Co.
Exhibit 81: The Coca-Cola Co. - Overview
Exhibit 82: The Coca-Cola Co. - Business segments
Exhibit 83: The Coca-Cola Co. - Key offerings
Exhibit 84: The Coca-Cola Co. - Segment focus
10.12 The Kraft Heinz Co.
Exhibit 85: The Kraft Heinz Co. - Overview
Exhibit 86: The Kraft Heinz Co. - Business segments
Exhibit 87: The Kraft Heinz Co - Key news
Exhibit 88: The Kraft Heinz Co. - Key offerings
Exhibit 89: The Kraft Heinz Co. - Segment focus
11. Appendix
11.1 Scope of the report
11.1.1 ????Market definition
11.1.2 Objective
11.1.3 Notes and caveats
11.2 Currency conversion rates for US$
Exhibit 90: Currency conversion rates for US$
11.3 Research Methodology
Exhibit 91: Research Methodology
Exhibit 92: Validation techniques employed for market sizing
Exhibit 93: Information sources
11.4 List of abbreviations
Exhibit 94: List of abbreviations
About Us:
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
Contact
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/
SOURCE Technavio
Share this article