ReachForce Fills Out Executive Team to Drive Its Next Phase of Growth

AUSTIN, Texas, May 19, 2011 /PRNewswire/ -- ReachForce, the leader in high performance marketing lead data services, today announced three significant additions to its executive team. These individuals will head marketing, product development, and channel/partner development.

The expanded team will help the Company enhance its leadership with high performance B2B marketers looking to drive revenue growth through multi-channel marketing. Recent research by SiriusDecisions shows that marketing organizations with strong data management practices deliver 66% more revenue than average performers. ReachForce delivers marketing lead data services to move its customers above and beyond this level of performance.

Serving as VP of Marketing for ReachForce is Michael Emerson. He is a 20-year veteran of the marketing automation and the database marketing industry. Most recently he was Chief Marketing Officer at Aprimo, the leader in integrated marketing software for B2B and B2C marketers. Under his leadership, Aprimo was recognized as a category leader by Gartner and Forrester Research and achieved growth that propelled it the top of its product category. Prior to his tenure at Aprimo, he served as General Manager of the Enterprise Marketing Group at Siebel Systems. He also served as a senior manager in the customer data management practice at Ernst and Young.

Joining the management team as VP of Products is Russell Buyse. Russell comes from the National Transcript Center, which was recently acquired by the global giant, Pearson Education. While there, Mr. Buyse headed up product and technology development. Under his leadership, their product grew to become the market leader in the category of automated student records exchange. He led the development of cloud-based infrastructure and brings significant experience to ReachForce with regards to cloud-based delivery systems and products. Previously, he had managed technology and application development at Tivoli (acquired by IBM) and Vignette.

Finally, Justin England joins the company as VP of Partner Development and Strategic Channels. Mr. England was the co-founder of Manticore Technology, a leading provider of SaaS-based marketing automation software. While there, he served as VP of Sales and Customer Success. Under his leadership, Manticore was recognized as one the country's fastest growing companies on three separate occasions. He will focus on building channel relationships that will quickly expose the high value ROI proposition of ReachForce.

These additions follow the recent announcement that ReachForce secured a significant infusion of capital from MK Capital and GSA Venture Partners. Bob Riazzi, the CEO of ReachForce, reflected on the opportunity ahead, "In the increasingly data-centric world of B2B marketing, the demand for the ReachForce value proposition continues to skyrocket. We enable our customers to aggressively out-market their competition and grow their businesses. Properly managed, marketing lead data is the most sustainable advantage that a company has at its disposal."

About ReachForce

ReachForce provides high performance marketing lead data services to B2B businesses. ReachForce enables its customers to execute multi-channel marketing campaigns that outperform their competition. Built for marketers who have an unrelenting focus on revenue growth, ReachForce empowers marketers to get a better return from their inbound, outbound, nurture, and customer marketing investments. Businesses generate revenue up to 3.5 times their investment with ReachForce Marketing Lead Data Services.

For more information on ReachForce, please visit http://www.reachforce.com or follow ReachForce on Twitter at http://twitter.com/ReachForce.

Press Contact:

Drew Sollberger
512-327-9000 x7120
[email protected]

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SOURCE ReachForce