Reach Your PR & Marketing Objectives with Mix of Tactics

NEW YORK, March 23, 2016 /PRNewswire/ -- The press release has evolved from its straightforward origins as a media relations tool into a way for brands to share information with a variety of audiences. The press release is now a tactic that can—and should—be used to achieve a multitude of strategic objectives, including improving the performance of your content marketing and supporting and contributing to your client's demand generation strategy.

PR Newswire's white paper, Reach Your Communications Objectives with an Intelligent Mix of Tactics, offers examples of how to utilize press releases to achieve an array of strategic business goals. Learn how:

• A national retail grocery chain might look to build awareness with new audiences;
• A technology startup could generate media coverage around the release of a new app;
• An information security firm can leverage new content to drive more inbound traffic; and
• These and more examples can help you to build out a news release strategy to best serve your brand's specific needs.

From building awareness to generating media coverage, you need to deploy an intelligent mix of communications tactics. Download the white paper here.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Victoria Harres     
Vice President, Strategic Communications & Content        
[email protected] 
201-360-6882

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