RB Named "Most Awarded Company" in the 2018 Best in Biz Awards
Global Health and Hygiene Company Takes Home Four Awards Including Marketing Department of the Year
PARSIPPANY, N.J., Dec. 19, 2018 /PRNewswire/ -- Global health and hygiene company RB - maker of popular consumer brands including Lysol, Air Wick, Mucinex, and Enfamil – has been recognized for outstanding work in corporate communications and marketing, in addition to having one executive honored individually in the 2018 Best in Biz Awards. With four wins in total, RB topped the "Most Awarded Companies List," among companies like Aflac and IBM. The awards won include:
- A Gold Best in Biz Award to the RB healthcare marketing group for Marketing Department of the Year;
- A Gold Best in Biz Award to RB brand Airborne for Marketing Campaign of the Year, honoring their "Borne campaign" targeting commuters and workout aficionados;
- A Silver Best in Biz Award to Corporate Communications for Newsletter of the Year, recognizing their work for integrated and informative transition communications during the acquisition of Mead Johnson;
- A Silver Best in Biz Award for Marketing Executive of the Year, which was awarded to Johnelle Whipple, US Healthcare Professional Marketing Director
Best in Biz Awards is the only independent business awards program judged each year by prominent editors and reporters from top-tier publications in North America. RB's leading communications and marketing strategies topped nearly 700 other entries, underscoring its reputation for delivering game-changing ideas by best-in-class employees.
"At RB, we are all committed to developing innovative solutions for healthier lives and happier homes, so having the work of our employees recognized is a proud moment," said Lynn Kenney, Director of Communications, RB North America. "The RB people and campaigns honored by Best in Biz reflect our goal of enabling consumers to take their health in their own hands through best in class marketing and strong consumer engagement programs."
Each year, Best in Biz Awards' entrants span some of the most recognizable global brands to the most innovative local start-ups. The 8th annual program garnered entries from an array of public and private companies of all sizes and from a variety of geographic regions and industries in the U.S. and Canada.
The 2018 judging panel included, among others, writers from Associated Press, Barron's, Consumer Affairs, eWeek, Forbes, Healthcare Innovation News, Inc., Investment Advisor Magazine, MediaPost, New York Post, New York Times, Ottawa Citizen and Wired.
About RB
RB* is the global leading consumer health and hygiene company. Driven by a purpose of providing innovative solutions for healthier lives and happier homes, RB has operations in over 60 countries. From the foundations of wellness and infant nutrition, to the fundamentals of a hygienic home, its global brands help people live healthier, happier lives.
RB has world leading Powerbrands which include household names such as Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Woolite and Air Wick.
RB's unique culture is at the heart of its success. Its drive to achieve, passion to outperform and commitment to quality and scientific excellence are manifested in the work of over 40,000 employees worldwide. RB is proud to lead the Save a Child a Minute campaign, which aims to eliminate child deaths from diarrhea, one of the world's largest killers of children under five.
For more information visit http://www.rb.com/us.
*RB is the trading name of Reckitt Benckiser group of companies.
About Airborne
Invented by a teacher, Airborne is an immune support supplement that has a specially crafted blend of vitamins, minerals and herbs designed to support your immune function and overall health. Airborne developed the "Borne campaign" for 2017-2018 season to deliver right message to right people at the right moment while communicating Airborne's superiority to win in market share.
The media campaign designed to reach people, who work hard, whether they are having a tough commute, traveling for business and trying to make time for a work-out. At the heart of the campaign was "Borne" TV commercial started as of October 2, 2017. Activation complemented with digital ads when consumers were catching a cab, flight, bus or train, and when they are working out at the gym early in the morning or late at night. The campaign included more than 120 customized YouTube videos, including six second ad videos that complemented video content and was a first for RB.
About Best in Biz Awards
Since 2011, Best in Biz Awards has made its mark as the only independent business awards program judged each year by a who's who of prominent reporters and editors selected from top-tier publications from North America and around the world. Over the years, Best in Biz Awards judges have ranged from Associated Press to the Wall Street Journal and winners have spanned the spectrum, from blue-chip companies that form the bedrock of the world economy to local companies and some of the most innovative start-ups. Best in Biz Awards honors are conferred in two separate programs: North America and International, and in 70 categories, including company, team, executive, product, and CSR, media, PR and other categories. For more information, visit: http://www.bestinbizawards.com.
SOURCE RB
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